The eye care category saw an improved performance in 2020 compared with in 2019, as eye hygiene became increasingly important to consumers as the pandemic took hold. Demand for eye care products increased in Taiwan as awareness that coronavirus can easily be contracted via the eyes grew, and consumers sought products perceived as offering some level of added protection. The standard eye care category accounted for all sales at the end of the review period, with no presence of allergy eye care OT...
Euromonitor International's Eye Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
KEY DATA FINDINGS
Eye care sees higher growth as consumers seek to minimise COVID-19 risk
Increased use of technology as a result of COVID-19 boosts demand
Japanese brands dominate eye care in Taiwan
RECOVERY AND OPPORTUNITIES
Eye health gaining importance, older consumer segments an important target
Growing tech use to inform product developments
Working from home an increasing influence on demand
Table 1 Sales of Eye Care by Category: Value 2015-2020
Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Eye Care: % Value 2016-2020
Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
COVID-19 impact on consumer health
COVID-19 country impact
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
Summary 1 Research Sources
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