lee carl
Ecommerce is driven by innovation and technology. Cloud-based CPQ revenue is now approaching the majority of the market and will accelerate through 2020, redefining the landscape of this market according to Gartner’s Market Guide for Configure, Price and Quote Application Suites.
Today ecommerce has become a primary transaction channel for B2B enterprises, big or small.
While Salesforce CPQ solutions put an end to sluggish pricing and quoting issues, Salesforce B2B eCommerce offers dynamic solutions to challenges businesses face related to shopping carts, customer management, storefront theme development, etc.
With the help of Salesforce CloudCraze, shopping carts now handle thousands of SKUs in a single order.
This is just the beginning; the benefits keep on increasing, from reordering made easy to B2B organizations developing customized stores, offering multiple payment gateways, and much more.
Customer-specific pricing, product catalog, shipping, and delivery aren’t ordinary developments B2B commerce has seen recently.
Demystifying B2B Ecommerce and CPQ necessitates addressing a few important questions: “what’s B2B Commerce, what’s Salesforce B2B Commerce Cloud, what’s CPQ, what features does Salesforce CPQ have?”, and more questions that puzzle businesses every now and then.
B2B Commerce is a commercial transaction in which businesses buy and sell via the internet.
So, what differentiates it from general commerce is the digital platforms that B2B ecommerce extends with other businesses.
Inferring from B2B size, it’s clear that ordinary technology won’t suffice to deliver service seamlessly. The need for robust B2B commerce solutions is apparent. Businesses need to admit it and leverage the Salesforce B2B Commerce Cloud.
B2B customers expect the ease and functionality of B2C. However, the B2B selling and buying process is complex, wired, and networked, and channels and parties involved are many.
Product configurations are complex, and so are price variations, volume discounts, personalized pricing and offerings, and other variables.
An ordinary B2B commerce platform can’t manage to deal with such subtle variables.
That’s where CPQ comes into the picture. Importing a robust and responsive CPQ (Configure, Price, and Quote) platform like Salesforce CPQ into the digital infrastructure of the business helps manage variables with precision, offers customized configurations, and pricing.
Buying behavior is in continuous flux. Technology continuously needs to reinvent itself to fit into business buyers’ buying behavior.
For successful B2B ecommerce, a networked system, which enables unified viewing of customer data at all stages of interaction, is necessary.
Salesforce CPQ Solutions to B2B Commerce:
-
Businesses generate accurate and error-free quotes as discounts and other pricing regulations are taken care of by Salesforce CPQ.
-
Salesforce CPQ integrates seamlessly and connects with customer data to offer personalized pricing to individual buyers.
-
One of the remarkable Salesforce CPQ features is the automation of processes such as proposal renewals, approvals, and CPQ locates selling opportunities and delivers its information to a business.
-
Salesforce CPQ configures orders on its own, customizes it to best-fit customer needs, and uses AI to personalize offerings.
-
Salesforce CPQ speeds up the whole journey, from the generation of a quote to the closure of the deal.
B2B commerce in today’s digital era follows a more complex and twisted pathway instead of a linear one. Buying and selling aren’t confined to mere sales.
B2B organizations need to be wary of inaccurate quotes and prices and shabby configurations.
Transactions go through various touchpoints/channels at different levels of interactions with a customer.
Salesforce B2B Commerce and Salesforce CPQ ensure data flows uninterrupted between systems and teams, and other data channels.
Why is B2B Commerce a Necessity and Not an Option?
B2B buyers are 90% ready to buy when they contact a business.
This is why B2B organizations need a commerce platform like Salesforce B2B Commerce to catch a sale almost instantly.
Personalized B2B marketing, to catch hold of individual customers
B2B Commerce empowers a business to roll out personalized marketing, where an individual customer is a target of the campaign.
By integrating tools like Marketo or Eloqua with B2B Commerce, businesses can automate marketing in a seamless manner. Personalization is a new goldmine that B2B organizations need to exploit.
An increase in mobile purchases makes B2B Commerce indispensable.
Businesses can custom develop mobile-friendly apps, which increases the mobility of platform access, enabling customers to buy via mobile and unlock mobile-based B2B markets for a business.
Demystifying Salesforce CPQ
Salesforce CPQ (Configure, Price, Quote) automates the quoting, pricing, and offering process reduces sale-closure time exponentially, and extends overwhelming scalability, increasing deal size and ROI.
Salesforce CPQ makes quote generation 36% faster and 34% more accurate, and increases upselling by 22%.
CPQ digs deeper into company data resources such as product catalog, customer data, and transaction history to provide a customer-fitted price to improve sales.
From proposal generation to quotes, and pricing to product offerings, CPQ does it all in one place.
Salesforce CPQ for B2B Ecommerce
Faster quote generation is needed to win customers, and CPQ does that.
B2B businesses have to understand that speed is indispensable for a successful B2B enterprise.
Salesforce CPQ is the fastest as far as quote generation speed is concerned. It gives customers no chance to shift sites.
Further, Salesforce CPQ also revises and redesigns a quote and delivers it in a shorter span of time in order to make it customer-friendly.
Salesforce CPQ stands for accurate pricing, not pricing errors.
Businesses often face challenges of incorrect pricing. It’s error-prone because of the bulk purchases B2B is known for. In the realm of B2B, an error of fractions in quoting a price could mean the loss of millions.
Besides that, buyers can’t turn into returning customers if they have to go through pricing errors. They might even switch suppliers.
Salesforce CPQ offers customers customizable quotes.
By offering customized quotes to customers on the store itself, buyers can place their orders accordingly.
Salesforce CPQ’s flexibility makes it a must-have software for B2B businesses from the customers’ perspective, given today’s competitive environment where every customer counts.
Salesforce CPQ offers a personalized experience.
Customers visiting an e-commerce website aren’t the same. Their needs and requirements and budget differ from any other.
Salesforce CPQ offers personalized pricing, customized product catalog shipping, and delivery based on individual customer’s needs and choices.
As a result, Salesforce CPQ improves customer experience significantly.
Salesforce CPQ is AI-enabled.
AI-enabled CPQs recommend sales opportunities and other such insights regularly. Businesses use these inputs for customizing deals offered to customers.
Furthermore, Salesforce CPQ offers business insights to sales and marketing teams, which helps them craft much better deals and improve ROI.
Conclusion
Salesforce B2B Ecommerce and Salesforce CPQ are a winning combination together. All the challenges businesses face with respect to sales and customer management are taken care of.
CPQ and B2B Commerce leverage technology to help businesses cater to customer requirements, and improve customer experience by making personalization a reality, helping sales teams with insights, and generating faster quotes and error-free pricing.
0
lee carl
Related Articles
Cloud-based CPQ revenue is now approaching the majority of the market and will accelerate through 2020, redefining the landscape of this market according to Gartner’s Market Guide for Configure, Price and Quote Application Suites.Today ecommerce has become a primary transaction channel for B2B enterprises, big or small.While Salesforce CPQ solutions put an end to sluggish pricing and quoting issues, Salesforce B2B eCommerce offers dynamic solutions to challenges businesses face related to shopping carts, customer management, storefront theme development, etc.With the help of Salesforce CloudCraze, shopping carts now handle thousands of SKUs in a single order.This is just the beginning; the benefits keep on increasing, from reordering made easy to B2B organizations developing customized stores, offering multiple payment gateways, and much more.Customer-specific pricing, product catalog, shipping, and delivery aren’t ordinary developments B2B commerce has seen recently.Demystifying B2B Ecommerce and CPQ necessitates addressing a few important questions: “what’s B2B Commerce, what’s Salesforce B2B Commerce Cloud, what’s CPQ, what features does Salesforce CPQ have?”, and more questions that puzzle businesses every now and then.B2B Commerce is a commercial transaction in which businesses buy and sell via the internet.So, what differentiates it from general commerce is the digital platforms that B2B ecommerce extends with other businesses.Inferring from B2B size, it’s clear that ordinary technology won’t suffice to deliver service seamlessly.
Importing a robust and responsive CPQ (Configure, Price, and Quote) platform like Salesforce CPQ into the digital infrastructure of the business helps manage variables with precision, offers customized configurations, and pricing.Buying behavior is in continuous flux.
Technology continuously needs to reinvent itself to fit into business buyers’ buying behavior.For successful B2B ecommerce, a networked system, which enables unified viewing of customer data at all stages of interaction, is necessary.Salesforce CPQ Solutions to B2B Commerce:Businesses generate accurate and error-free quotes as discounts and other pricing regulations are taken care of by Salesforce CPQ.Salesforce CPQ integrates seamlessly and connects with customer data to offer personalized pricing to individual buyers.One of the remarkable Salesforce CPQ features is the automation of processes such as proposal renewals, approvals, and CPQ locates selling opportunities and delivers its information to a business.Salesforce CPQ configures orders on its own, customizes it to best-fit customer needs, and uses AI to personalize offerings.Salesforce CPQ speeds up the whole journey, from the generation of a quote to the closure of the deal.B2B commerce in today’s digital era follows a more complex and twisted pathway instead of a linear one.
Buying and selling aren’t confined to mere sales.B2B organizations need to be wary of inaccurate quotes and prices and shabby configurations.Transactions go through various touchpoints/channels at different levels of interactions with a customer.Salesforce B2B Commerce and Salesforce CPQ ensure data flows uninterrupted between systems and teams, and other data channels.Why is B2B Commerce a Necessity and Not an Option?B2B buyers are 90% ready to buy when they contact a business.This is why B2B organizations need a commerce platform like Salesforce B2B Commerce to catch a sale almost instantly.Personalized B2B marketing, to catch hold of individual customersB2B Commerce empowers a business to roll out personalized marketing, where an individual customer is a target of the campaign.By integrating tools like Marketo or Eloqua with B2B Commerce, businesses can automate marketing in a seamless manner.
Personalization is a new goldmine that B2B organizations need to exploit.An increase in mobile purchases makes B2B Commerce indispensable.Businesses can custom develop mobile-friendly apps, which increases the mobility of platform access, enabling customers to buy via mobile and unlock mobile-based B2B markets for a business.Demystifying Salesforce CPQSalesforce CPQ (Configure, Price, Quote) automates the quoting, pricing, and offering process reduces sale-closure time exponentially, and extends overwhelming scalability, increasing deal size and ROI.Salesforce CPQ makes quote generation 36% faster and 34% more accurate, and increases upselling by 22%.CPQ digs deeper into company data resources such as product catalog, customer data, and transaction history to provide a customer-fitted price to improve sales.From proposal generation to quotes, and pricing to product offerings, CPQ does it all in one place.Salesforce CPQ for B2B EcommerceFaster quote generation is needed to win customers, and CPQ does that.B2B businesses have to understand that speed is indispensable for a successful B2B enterprise.Salesforce CPQ is the fastest as far as quote generation speed is concerned.
It gives customers no chance to shift sites.Further, Salesforce CPQ also revises and redesigns a quote and delivers it in a shorter span of time in order to make it customer-friendly.Salesforce CPQ stands for accurate pricing, not pricing errors.Businesses often face challenges of incorrect pricing.
0
Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article that aims to dispel some common myths around multi-channel marketing attribution.
In this article, Quantzig also sheds light on how marketing attribution works and empowers brands to develop and deploy their own programs to gauge ROI and performance.Partnering with us to build a custom marketing attribution model for your organization can help you drive success in the long run.
Request a FREE proposal to find out how we can help you get the ball rolling.Key highlights-• Multi-channel marketing attribution is not a new concept, and some early adopters in the business world have used different versions of this model• B2B companies today have incorporated multi-touch marketing attribution into their marketing models to be in a better to analyze MROI and gauge channel effectiveness• Businesses that have taken the necessary actions to develop and implement marketing attribution models have been successful in turning the benefits of attribution into a key differentiator“Though there are several pre-defined multi-channel marketing attribution models, customization helps marketers analyze the impact and business value generated through marketing interactions to make the best marketing investment decisions,” says a marketing analytics expert at Quantzig.Quantzig is at the forefront of enabling business innovation to facilitate better outcomes and business reach.
Contact us to learn more about our capabilities.The growth in digital channels, combined with the rising popularity of digital advertising, has promoted businesses across domains to have an active online presence.
Factors such as these, along with the importance placed on customer-centricity has resulted in high demand for more accurate methods of measuring marketing ROI and assigning revenue credit to individual channels.
Due to the abundance of online platforms available, businesses today are inundated with massive datasets from various sources like social media, websites, and other digital platforms.
0
The paperless formalities and digital transaction at the convenient location facilitates in saving time and also provides the security.
The online payment facility in the Mutual Funds Software for IFA makes the transaction transparent and reliable.
For more information, visit @- https://www.redvisiontech.com/
0
Due to the ongoing global scenarios almost every business is suffering impact of shutdown as closure of business activities.
In such time only those firms are getting benefit that can operate whole business virtually through digital platforms.
The business of Mutual Fund Distributors can also be operated from the online software in the form of financial platforms that allows them to deliver constant services without any interruption.The Mutual Fund Software developed by REDVision Technologies is the best platform for managing the funds of the investors as it is backed with advance features and facilities.AdvantageOperate business from anywhere with no restrictions.Get entire control of business virtually.Deliver services to clients from few clicks.Online investment and transaction facility.More work at fewer efforts.The adaption of the platform is beneficial for the distributors as it reduces the cost of operations and reduces physical dependency of the advisors.
In absence of the financial platform the advisors get interruption in dealing with investors.The distributors should adapt the business changes and go for the technology that assists in improving performance of the business within current trends and changes.For more information, visit @-https://www.redvisiontech.com/
0
Major Prominent Key Vendors are:· ZorroSign· ThinkSmart LLC· Adobe· DocuSign Inc. Please click To Access Free Sample Report @ https://www. utm_source=Free&utm_medium=64Intended Audience:The report is envisioned for;• Product Manufacturers/Distributors• Technology Providers• IT Companies• Government Organizations• For Overall Market Analysis• Competitive AnalysisImpact of COVIDThe epidemic has disturbed the development in many nations in several domains. Influence of the COVID-19 epidemic continued to be adverse for major key players in the Digital Transaction Management market. Major players are profiled and the strategies are considered thoroughly to understand competitive outlook of Digital Transaction Management market.
0
Analysts studying the digital transaction management market have presented projections in the digital transaction management market research report assisting digital transaction management market-based companies in numerous ways. The digital transaction management market research report offers crucial details about the digital transaction management market based on the data and forecasts till 2023. The digital transaction management market research report also offers company profiles of key players operating in the digital transaction management market around the world. The digital transaction management market research report covers all such factors assisting companies in the digital transaction management market to improve their plans and portfolio. Contact: Market Research Future (Part of Wantstats Research and Media Private Limited)99 Hudson Street, 5Th FloorNew York, NY 10013United States of America+1 628 258 0071 (US)+44 2035 002 764 (UK)Email: sales@marketresearchfuture.
0
