The need for seamless connectivity—courtesy of the internet—has enabled millions of people across the world to acknowledge, leverage, and create countless possibilities.
An offspring of this need, social media, although at a nascent stage, encompasses the profound potential to influence change – be it in individual behavior or even certain societal perceptions and prejudices.
However, with the good, also comes the bad. In the case of social media, as of today, the task of achieving solid privacy is almost similar to someone making you ride a bike without a helmet.
Imagine this problem being aggravated twofold when you’re seeking critical healthcare-related information on the internet or social media groups focused on a certain medical condition.
This problem, combined with a personal experience, is what drove Lynda Brown-Ganzert, to formulate an idea that would deliver private, personalized, health management and peer support in the palm of people’s hands.
For the past 10 years, Lynda has been deeply engrossed in private social networks, particularly on mobile platforms, seeking answers to questions like What brings people together? How do affinity groups stay connected? What creates long-lasting relationships in these environments? How can one leverage networks to help people show up for each other and build in social accountability?
However, it wasn’t until Lynda became a patient herself and walked along the lonely road of infertility, that she comprehended the need for these types of private groups in healthcare. She struggled to find curated information that she could trust, tools that would help her day-to-day tracking, and most importantly, other people that were facing the same problem.
She wanted to find a private network, personalized to her experience, free of the misinformation and the negativity that she was finding online. She wondered if this was a need for anyone else, and it turned out to be a significant need. This was how the foundations of Curatio were laid.
To conclude, Lynda shares her advice to budding entrepreneurs and enthusiasts aspiring to venture into the healthcare services sector saying, “Patience and perseverance are mandatory for anyone innovating in the healthcare services sector. It’s a long-term relationship and requires incredible resilience. You will learn new things every single day and be humbled by the intelligence, commitment, and passion of your colleagues. You’re joining an incredible sector where everyone is on the same journey to transform healthcare and make a true difference in the lives of others.”
