Today, Effectv, the advertising sales division of Comcast Cable, announced the creation of a new Sales Development function, led by former Regional Vice President at Effectv, Dawn Lee Williamson. She will report into Pooja Midha, Chief Growth Officer, Comcast Advertising.
This move is an extension of Effectv’s ongoing transformation as an audience delivery company offering a full-suite of cross-screen, audience-based TV and video advertising solutions. Since rebranding in November 2019, Effectv has increased its emphasis on using data and insights to drive optimal results for advertisers of all sizes across the Comcast footprint. The Sales Development team will accelerate Effectv’s move to audience delivery by dedicating a 300+ person team to understanding clients’ holistic business needs, developing the right solutions to reach that brand’s audience across screens, and driving measurable results.
https://www.martechcube.com/effectv-launches-new-division-to-better-serve-advertisers/
With display & programmatic advertising going cookie-less and privacy becoming the priority for the martech platforms and marketing world, learn what’s nextThe world of advertising has harnessed data, mainly through the use of cookies, to learn better about audiences and target them for the past decade.
But various data breaches have raised concerns for customers about the data that is collected about them.
Pertinent questions likeWho is collecting the data?How are they using the data?Is the data being handled keeping the privacy compliances in mind?This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy.
GDPR (General Data Protection Regulation) led the way, and Facebook and Google have also made voluntary changes, the latest one is the removal of third-party cookies from internet browsers.
Apple’s Safari blocked these third-party cookies in 2017, Followed by Mozilla Firefox late last year, and Google Chrome, which accounts for around 62% of browsing, has recently announced a two-year transition period to do the same.So programmatic advertising is going cookie-less, but is it the end of digital advertising?
Twitter The answer is yes as well as no, to understand in detail, let’s dive into the article.
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