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5 Ways to Improve Your Marketing Productivity.

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Insights Success
5 Ways to Improve Your Marketing Productivity.

 

The vast majority of marketers work together as a team rather than alone. In a group, you can bounce ideas off of one another and think up incredible campaigns, but there is also the pitfall of goofing off and wasting time. To avoid the most common productivity pitfalls, use the following five ways to improve the amount of work accomplished without sacrificing thoughtful planning.

1. Make All Campaign Data Accessible to Marketers

Marketers need access to campaign data on a day-to-day basis. Even if your company is in the middle of a campaign, that data can be useful to marketers because they can visualize what is working at the moment. When monitoring social media reports, less is usually more. So ensure you balance the amount of data with how the data is presented.

For example, you don’t want to receive a bunch of numbers from your higher-ups because the data might not all be useful, or it could take hours to look through and categorize it. Using a tool that presents data in a user-friendly way can benefit the entire company and campaign.

2. Look at Individual and Not Group Performance

When another team member isn’t pulling their weight, it can be frustrating for the rest of the group. Even if everyone is putting their best foot forward, it’s still helpful for each person to know how well they’re performing. You also guarantee that no one in the team is left with all the work; every single person has their own tasks, duties, and goals they need to reach.

When measuring employee performance, ensure they aren’t subject to overload. Employees that feel they don’t have enough time to complete their work are less likely to get anything done, which will destroy productivity for the rest of the team.

3. Use a Team Management Tool

Without a team management tool, your team may find it difficult to collaborate with one another.

 

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Continue Reading: https://www.insightssuccess.com/5-ways-to-improve-your-marketing-productivity/.

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