Have you ever wondered why ads 'follow' you on the internet from websites you've visited? Did you know that remarketing is effective in converting leads to actual sales? If you are using Google Ads to reach your audiences online then you really should use remarketing as a way of getting more out of your budget, Remarketing is a great way of reminding your audiences of your ads again and helps to get more conversions, and it's even more powerful if you combine remarketing with Google Analytics. You can find out more in this post.