Content marketing is the thing of today. Mostly because everybody wants content. Internet users are stampeding in droves towards content that is informative, useful beneficial, and entertaining to them. Businesses are using content to leverage their online presence and push traffic to their website. Marketers use content marketing to create content that captivates the user, grabs their attention, and gets them to engage with it. All of this is part of the purchasing process where the content eventually serves to push a consumer towards making a purchase.
This is where SEO comes in and plays a huge role in how your content is not only accessed, but found among the millions of pieces of content online. SEO, or search engine optimization, is the process of getting content to perform better online. Through the use of adept concepts like keywords, anchor texts, SEO quotes, and more, a certain form of content will be easier to find than others.
Here is how content marketing and SEO co-exists, and how to do both, so that you can perform better online.
To start, keywords are an important aspect of both content marketing and SEO. For SEO, you use keywords to target certain search inquiries, and the users looking those keywords up. As for content marketing, keywords help highlight the message that you’re trying to get across. For instance, keywords highlighted in an infographic instantaneously grab the attention of the reader and lets them know that this is what the topic is about.
However, the point of keywords is to be strategic in your approach and not reckless. It’s important to have a thought-out strategy for your keywords to avoid certain search engine abuses and penalties. You should always avoid keyword stuffing if you don’t want to be penalized by search engines such as Google.
Research thoroughly what keywords you want to tackle and then apply them both to your content and SEO strategy. Using the right keywords and SEO quotes will optimize your content to fit inquiries based on those words.
It’s not all about the technical side of things. It’s also about the creative. Content is meant to be creative. Think of content as the creative interface that covers the bolts and wiring of the technical aspect of search engine optimization. There are coding and backend aspects. And then there’s the well-designed engaging website. There are keywords and keyword strategy, then there’s the informative blogpost that grabs the attention and provides knowledge.
And so, SEO and content marketing need each other, but most importantly they need consistency. Original, unique, trendy and creative content gets immediately indexed on the search engine results page. They also rank higher than content that is deemed little to no value or is repetitive in nature and content. When creating content, keep the end-user in mind. Yes, you want your content to perform well on search engines. But it is the user that is ultimately going to determine that result. If internet users find your content informative and useful and click on it often, then it will start to climb the search engine results page ladder. Which is your ultimate end goal, but you will need to get them to click on it first. There is only one way to do that, by making the content captivating and resonates.
SEO comes in and helps match your content to the end-user through the use of keywords, and techniques meant to optimize your content to give you a better competitive advantage. The combination of both SEO and content marketing paves the way for you to have success online.
Piggybacking off of our last point, user experience is pivotal for any sort of growth or success online. Your user is your customer, the two are not different. They’re the same individual you’re trying to walk into your store or purchase your product online. And so, making sure that the user has a positive experience is detrimental to your overall business performance.
High-quality content and content creation are the way to go in that regard. You want your content to look, sound, and be informative and of high value. It’s easy to spot a half-assed effort online. You can rapidly tell when a piece of content was mailed in and not given its proper attention and effort. To optimize user your experience in terms of content, you want to make sure you provide the best form of content to your user. This is in terms of information, aesthetics, graphics, design, and everything else that goes into content creation.
As for SEO, optimizing user experience means targeting the right keywords so that your user seamlessly find your content. It also means making sure that you tick all the boxes of SEO. This includes core web vitals, website performance, copywriting, and more. Ensuring that your platform is ready to welcome visitors to it is part of making sure that your users have a positive experience.
Finally, you have traffic to your website. Link-backs or inbound links are crucial to driving traffic to your website. The more traffic you have to your website, the higher your ranking on the search engine results page.. Having the links on your website connect to high-domain authoritative sites will hugely increase your traffic. An SEO analyst can help you in your quest to building traffic to your website and build links. But, another good method is to create excellent content that works to get a link back and boost traffic.
Wrap It All Up
To wrap it all up, content marketing and SEO go hand in hand. You need one to fuel the other. SEO helps check the technical boxes of performing online. As for content and content marketing, they both help check the design aspect and visual appeal of your website. Your user will consciously be drawn toward the content. But it’s the SEO techniques that work to get your content to the user.