Water enhancers are consumable formulations used to add flavors as well as supplement dietary benefits to water. The global market size is expected to reach US$ XXMn. by 2027 from US$ XXMn. in 2019, at a CAGR of XX% during the forecast period. The report focuses on water enhancers volume and value at the global level, regional level, and company level. From a global outlook, the report represents the overall water enhancers market size by evaluating historical data and future prospects. Regionally, the report covers several key regions like North America, Europe, Asia-pacific, Middle East & Africa, and South America. At the company level, the report covers the production capacity, revenue, and market share for each manufacturer covered in the report.
Global Water Enhancers Market Dynamics:
A considerable spike in the obese population was observed in the western countries, such as U.S., Germany, U.K., and others, resulting in the subsequent rejection of fizzy drinks due to health awareness which is ultimately drivimg the growth of the water enhancer market. Also, even with the shifting consumer preference towards flavored drinks, and high product category rates are the factors that demand water enhancers.
Lack of stringent regulations from regulatory bodies such as the FDA and ESFA, consumer-friendly manufacturing practices by market participants, and concerns about intake safety, as well as lack of awareness of certain products among consumers are the main limitations for the water enhancer industry.
Global Water Enhancers Market Segmentation:
By type, the water enhancers market is segmented into energy water and fitness drops, and flavored water enhancers, and workout drops. The energy drops constitute above 65% of the entire product range, because of their demand among athletic and fitness-oriented consumers. In recent times, new products, such as weight management and skin refreshing formulae, have also been introduced into the market.
By active ingredients, the water enhancers market is divided into vitamins, electrolytes, anti-oxidants, and sweeteners. With vitamins and electrolytes alone comprising over 66% of the entire product range. The majority of these ingredients are extracted from fruits, vegetables, which hold above 64% of the market share.
By distribution channel, the supermarket/Hypermarkets is expected to hold the largest market share by 2027. Supermarket /Hypermarkets, since they appeared, have played an important role in food & functional beverages distribution channels. This is mainly because these distribution channels are extensively accepted by both companies and consumers, thanks to the increasing consumer interaction with the premium shopping experiences in such retail formats.
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COVID-19 has resulted in social isolation within the country, closed borders, loss of business, loss of employment, closings in all industries, and more economic impacts. Governments have launched financial and monetary inspiration programs to avoid economic damage caused by viruses. This is expected to affect the global water enhancers market.
Global Water Enhancers Market Regional Insights:
North America is the dominating market for water enhancers, followed by Western Europe. The market is increasing as consumers pay more attention to maintaining their health. This is mainly because of increased awareness of the product in North America. Key manufacturers such as Pepsi and Coca-Cola, are marketing water enhancers to consumers in the western world, by helping the health benefits of enhanced water over that of carbonated and other sugary drinks. Consumers are looking for a convenient product to keep moisture in and stay healthy in everyday tasks. People opt for mini droplets, concentrated flavor enhancers, which claim to contain healthy ingredients, that instantly transform water into a value-added drink. Asia-Pacific is also expected to be the fastest-growing region in the globe for water enhancers during the forecast period, thanks to rising globalization and adaptation of western trends.
The objective of the report is to present a comprehensive analysis of the Global Water Enhancers Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Water Enhancers Market dynamics, structure by analyzing the market segments and project the Global Water Enhancers Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Water Enhancers Market make the report investor’s guide.
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Global Water Enhancers Market, By Active Ingredients
Global Water Enhancers Market, By Raw Material for Active Ingredients
• Tea Leaves
• Coffee Beans
• Fruits &Vegetables
• Coconut Water
Global Water Enhancers Market, By Type
• Energy Water and Fitness Drops
• Flavored Water Enhancers and Workout Drops
Global Water Enhancers Market, By Distribution Channel
• Online Stores
Global Water Enhancers Market, By Region
• North America
• Asia Pacific
• Middle East & Africa
• South America
Key players operating in the Global Water Enhancers Market
• Arizona Beverages USA
• Cott Beverages
• Dyla LLC
• GVC Great Value Company
• H.J.Heinz Company
• Heartland LLC
• ICEE Co.
• Kraft foods Inc.
• Orange Crush Company
• Pioma Industries
• Splash Corporation
• Sunkist growers Inc.
• Refresco Beverages
• The Coca-Cola Company
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