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How To Write An SEO-Friendly Blog Post?

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PalmettoSoft, LLC
How To Write An SEO-Friendly Blog Post?

For some, writing for SEO purposes and writing to attract and captivate your audience seem like two conflicting goals. I totally disagree. Sure, the words you want to be found for should be in a prominent place if you want an SEO-friendly blog post. But, over-using keywords severely hampers the readability of your text, which you definitely don’t want to do.

This post helps you with some tips on writing blog posts as recommended by the SEO Columbia SC, that are SEO-friendly and readable.

  • Think before you write

Before you start, think carefully about the message of your piece. What do you want to tell your readers, or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin and think about the search intent someone may have.

  • Device a structure for your post

To write a readable and SEO-friendly blog post, you need to create a clear structure. This means that every post should have some sort of introduction, a body and a conclusion. In a few sentences, write down what you want to say in all three sections. You’ve now created of summary of your post. This will help you create a structured and readable blog post. Now the real writing can begin.

 

  • Use paragraphs and headings

Ask yourself what the main idea of each paragraph is. You should be able to summarize that main idea in one sentence. If that’s not possible and you need more sentences to explain the main idea, you simply need to use more paragraphs.

Proper headings also help your readers understand what a specific part of your text is about. If you want people to find their way through your articles, use subheadings to lead them, help them scan your page, and clarify the structure of your articles. They’re not just important for readability, but for SEO as well. 

  • Use transition words

Transition words help people scan through your text and understand the relationship between sentences and paragraphs. For example, let’s say that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘however’, ‘similarly’ and ‘for example’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘to sum up’ or ‘in short’. Transition words are therefore very important to add structure to your text.

  • Use related keywords

One of the ways that Google understands the topic of your text is by recognizing synonyms and other keywords that are related to your focus key phrase. That’s why you should use synonyms and related keywords throughout your copy.Synonyms are relatively easy to think of, but thinking of the right related keywords is a bit more challenging. 

Conclusion

The days when a few SEO tricks were enough to get your website to rank well in Google are long gone. Nowadays, quality content is king. And good content also leads to more links, shares, tweets and returning visitors to your website.

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