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What is SEO and how it works?

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Sachin Patil

Search Engine Optimization is all about how well you can work on your website to get the first ranking by any search engine. It consists of how well you can attract people for clicking on your website.

What do we know about any Search engine working?

Search engines works on this very basic concept of what is best should be displayed first. They compare your website and the content in it with other options available to them, and according to the results of the comparison they declare which site gets the first page first link and which website doesn’t get a chance to display itself.

Why is it important to get better from others? As discussed above, you don’t get a chance to display what you got in your website if you don’t get a suitable ranking that gets your website displayed on the first page at least. 

Now that you have understood why is it important to rank better than other according to these Search Engine we can discuss the various factors that affect your ranking.

When you do Search engine optimization remember that you are doing it all to satisfy your customer’s need. If you fail at this very basic fundamental of SEO there is no use of working any harder for your website. 

Below we SEO Training, Digital Marketing Training in Pune have listed the various factors affecting your SEO strategy.

  1. Content originality- when working for Google always remember that quality and customer satisfaction lies at the topmost priority for them. So this makes it very important that you do proper research about the topic that you are going to write about and write what you saw and concluded. Do not try to mention redundant data because we need to understand that Google has a lot of option available to them but we don’t. so give it your best shot.
  2. Keyword selection- keyword selection marks a very crucial SEO strategy. You should know what you are writing about and what could be the possible terms related to it. once you found the keywords your work is half done. You can also use any keyword selection tool that is free of cost available in the market. These tools not only suggest you 100+ keywords for one word but also tells you about any better strategy that you can use for making your SEO strategy work efficiently.
  3. Meta description- let me first tell you what is meant by metadata? Metadata is the small amount of text that appears at the bottom of the link of your website. it helps the search engine and the customer to know what you are offering in your website. this makes search engines rank your website better. You can use any plugin freely available online to mention metadata separately for every page. Because sometimes what happens is that, the website automatically loads a paragraph from our content and displays that as our meta data which indeed can not be very appropriate. But with the help of plugin you can write metadata and titles separately for every and get better ranking.

There are a lot of factors which define how well you are performing as an SEO in the market. This can include image optimization, image alt text, page time optimization, mobile-friendliness and backlinks. This is a huge network and the scope of getting better never dies. So, keep working and keep shining. You can look for various other related articles on our website.

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