It does no matter what industry you are in, content is critical! With the right plan in place, content marketing will help you build your brand significantly. In 2020, the business sector has been a little bit rough due to the pandemic, but, here are tips on how you can spin Shopify content marketing to grow your business in the new year:
- Understand your target audience
You cannot create content when you do not know who you are doing it for! Therefore, the first step to making Shopify content work for you is by identifying and understanding your audience. This requires that you research to understand your audience’s demographic factors such as their age, gender, employment, social status, and income. You also need to assess why they need the product and services that you are providing. The best way to go about this is by performing online focus group discussions and interviews. These activities will yield rich qualitative data that will also help you improve the products so that you beat your competition.
- Develop engaging posts
Like other sites, Shopify happens to have an in-built blog that you can use to your advantage. You can use this blog to respond to queries that your customers may have about your brand. The best approach is to turn your responses into blog content pieces. However, you need to ensure that whatever it is you are writing is relevant to attract the right audience. Search engines like Google tend to rank highly content that seems valuable to people. Therefore you have to select a topic to write about and ensure that your content meets the needs of the audience. You also need to put into consideration the emotions that you want the content to evoke and the keywords they are likely to use to search for your blog content. To ensure that your keywords help you rank better, you can compare them with the ones your competitors have used.
- Search engine optimization (SEO)
Google is the one platform where most people look for solutions to their problems. Due to its popularity, Google receives more than 4.3 billion search queries daily. Thus, you need to capitalize on this by ensuring that whatever query people enter on Google relating to your brand, your business comes up among the top ten results. So, how do you go about this? You have to implement search engine optimization by optimizing your meta descriptions, title tags, and product details. Should you be unable to perform optimization by yourself, you need not worry because you can always procure search engine optimization services. Suppose you have also expanded your business internationally, you can get companies that offer international payroll services to help you hire a search engine optimization expert. With a PEO by your side, you will focus on the critical aspects of your business as all your human resource duties are well managed elsewhere.
- Use social media
In this era, social media is very influential as it is home to more than 3.5 billion active users. It is the only platform that has your target audience from the baby boomers, generation X to millennials. You can use social media to drive traffic to your site, Shopify blog, and enhance people’s awareness of your brand. However, to benefit from social media, you need to determine the objectives that you want to achieve. At the same time, you need to figure out how you will measure these objectives. Also, given that everyone is on social media, you have to identify your target group as explained above so that you work towards pleasing the right group of people. You should realize that not all platforms will work for you. Hence, you need to identify the kind that will have your target audience and will add value to your brand. Finally, you have to decide on the kind of content that you wish to share with your audience. Having a clear plan on this will save you time and resources that you can use to grow other components of your business.
Conclusion
All marketing content will narrow down to your customers. Therefore, you need to know who they are, make them great content, optimize your content so that they find you, and use social media to create traffic to your site. Making Shopify content marketing work for you is not rocket science, so endeavor to do it!
Have you been wondering how to drive traffic to your website for some time?
Here, we have listed a few important SEO tips to boost the online traffic.
A good plugin should facilitate the readers, they should not be bothered for anything.
Today we will discuss in-depth on Social warfare review and will see each and every pros and con, will derive a conclusion based on our research on social warfare to know if it worth buying?
The opposite of organic traffic is social traffic, it is a much easier way to drive traffic just by sharing chain.
After a few seconds, it will be downloaded to your blog and then activated.
it can be placed on homepage, header, footer, sidebars wherever you find best.
Also, themes and icons of sharing buttons can be customized to match the blog theme, it will appear more professional and attractive.
Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly.How To Increase Organic Website Traffic?You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations.
It helps you in expanding your target audience coverage often, and boost sales or subscriptions or downloads.
You should consider the following points when accumulating an external link mass.Consider the trust and spam level of the backlinks of the donor website.Keep the rules of posting links in mind.
URL OptimizationComplementing your URL with keywords can make your website more understandable for the visitors.
You must follow the content plan and update it regularly.
When we talk about uniqueness, we are not just referring to texts but also to images and videos.
Linkedin is the social media platform that allows users to connect with other professionals worldwide.If you wish to promote your channel on one specific platform, it should be LinkedIn.The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best.
The cost per lead is lower then conversion rates are higher as compared to other advertising networks.
Plus, there are plenty of ways to find leads for free, and a couple of tools that make the process easy.Linkedin provides a number of options for target advertisement which helps you to target a specific group of people from the population with the help of social media to deliver your content only to them.
Targeted advertising in its most basic form allows businesses to target a specific demographic, based on a number of different factors.LinkedIn has made the target advertisements more interesting, by introducing Matched Audiences.
Launched in 2017, Matched Audiences introduce a new set of targeting capabilities for business, which help in targeting a more specific demographic through Website Retargeting, Account Targeting and Contact Targeting.Those 100+ million decision making users are proven to take action and with LinkedIn, it has become very easy.
The guide how Linkedin help and to use it in b2b marketing is as follows- Business profile-A profile that describes your business in an attractive way that people like to visit.Website traffic-Linkedin does not just help you to generate leads but it also beneficial to drive traffic to your company’s website.Keywords-The use of the right keywords can make you reach your target audience.
