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Omnicom’s Credera Acquires Areteans for Digital Transformation

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MarTech Cube
Omnicom’s Credera Acquires Areteans for Digital Transformation

Credera, a consulting firm focused on strategy, transformation, data and technology, today announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

Areteans specializes in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM). The company serves some of world’s biggest brands across banking, insurance, consumer products, telecom, and government and has a presence in AustraliaIndiaNew ZealandSingapore, and the UK. Areteans will retain its brand, culture, and values and will continue to be led by the founding team of CEO Mahesh Agrawal, Chief Technology Officer Sidhartha Mohanty, Executive Vice President of Technology Sanjeev Singh, and Global Head of Sales Subhakanta Mishra as well as its current executive management.

 

https://www.martechcube.com/omnicoms-credera-acquires-areteans-for-digital-transformation/

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