The emergence and influence of technology in eCommerce development have significantly enhanced the importance of business information delivery. This consequently improves the overall performance of the business. Such Business Intelligence (BI) tools identify user behavior, enhance visibility and efficiency of business operations, and collect data to make ideal business decisions. While selecting an analytic tool you need to ensure that there is a few essential information on analytics and business intelligence.

Recent studies show a clear image of a steady hike in analytic usage and BI. Before implementing a BI tool, look out for those leading the market in ecommerce development services. Research on criteria like:

•   Scalability
•   Query performance
•   Customer satisfaction
•   Product support
•   Speed of implementation
•   Competitive win rate
•   Ease of use
•   Business benefits achieved

Business Intelligence Software

While looking out for BI tools for your eCommerce development consider certain factors that suit your unique business needs and the changing market trends. Some of the most common benefits of BI tools include:

·   Compatibility

There are several BI tools available in the market for multiple industry verticals. Some of these BI tools offer end-to-end solutions to the users, and some do not. Users need to identify their requirements and purchase software from ideal vendors. Look out for compatibility and integrations within eCommerce business intelligence tools to avoid relying on multiple vendors.

·   Ease of use

Some BI analytic platforms offer high complexity. This means you will need expert help and support for implementation and maintenance. Choose BI tools that are easy to use, offer less complexity, show rich insights through simple UI/UX designs and provide simple customization options – the ones that can be handled by non-technical users as well.

·   Scalability

This is one major requirement when you are looking for eCommerce business intelligence tools. With the increasing demand for high data, certain BI tools fail to scale up accordingly. When there is an increase in the data generation of your company, a BI platform that supports and handles the extra growth is necessary.

Most BI platforms offer several services and popular functionalities like data visualization, performance metrics, reporting dashboards, data analysis, KPIs, etc. The common capabilities and features that you will find among most eCommerce business intelligence tools include:

o   Standard reporting

o   BI platform type

o   Ad-Hoc Reporting

o   APIs/ Embedding

o   Supported Data Sources

o   Mobile Capabilities

o   Full-Stack Business

o   Access Control and Security

o   Data Discovery and Visualization

o   Report Output and Scheduling

To help you out, we have compiled a list of the top eCommerce business intelligence tools of 2021 to help your eCommerce business grow.

Top eCommerce business intelligence tools of 2021

1.     Microsoft Power BI

The windows desktop app of Power BI helps users in analyzing and accessing data from cloud or local sources and publishing the report. Microsoft Power BI supports visual-based discovery, data preparation, augmented analytics, and interactive dashboards. It comes with both free and premium versions along with a unique feature of touch screen description of reports for mobile apps.

Pro version for ecommerce development services starts from $9.99 per user for one month and a premium version is priced at $4,995 for each dedicated storage resource and cloud computing.  

2.     Looker

Along with resources to build tools, view data, develop models, etc, Looker comes with a free interactive training course as well. It designs visually-oriented dashboards and easy-to-read reports that display insights to determine the locating values, business metrics, and locating interconnectivity between tables to help you with your eCommerce development.

It features data science workflows, custom apps, embedded visualizations, hosting on GCP and AWS, and much more. Looker starts at $3000/month with a free demo for 10 users and with an additional $50 per user.

3.     Qlik

Qlik is a high-performing proprietary analytics solution with guided, self-visualization, and embedded analytics. It shows how the data should be related and uses previous in-memory indexing to represent relevant insights on ecommerce development.

This manages data relationships and serves different products like Qlik sense which is a free proprietary solution for interactive visualization and efficient decisions. It comes with three versions, Qlik Sense Desktop, Qlik Sense Cloud, and Qlik Sense Enterprise.

4.     Micro Strategy

Targeting major enterprise clients, Micro Strategy serves different industries with on-premise, cloud or hybrid deployment options. It comes with digital credentials that help you replace passwords, physical ID cards, and tokens in place of mobile role-based identity badges associated with smartphones.

The drag and drop interface present in the platform allows users to design custom data visualizations and developed real-time personalized dashboards for their overall eCommerce development. The platform also offers a 30 days free trial and possesses enhanced features like enterprise.

5.     Board

Board International combines three solutions in one – Corporate Performance Management, Business Intelligence, and Business Analytics. The platform aims to serve enterprises and offers reporting by different data source access. One of the key features offered by the Board is language support with drill-down, drill-through data visualization functionality. The multi-dimensional analysis and Ad-hoc querying help users with power decision-making solutions for their eCommerce development services.

Summing Up

Business Intelligence tools help in constant business performance improvement than that through manual processing. With the help of enhanced BI reporting tools along with the assistance of an efficient web development company, business tasks in eCommerce development can be easily and quickly managed. BI platforms undergo continuous change with respect to the evolving business requirements and advancements in technology. We hope the above list can help you select an ideal BI tool for your business to achieve your unique targets.