What is Trademark? Here’s everything you need to know.
Being a successful businessman is not just about coming u with an innovative money-making idea, but it has equally got to do with coming up with ways to protect that million-dollar idea too. Speaking of protection, registering your trademark protects your brand and business from all sorts of infringement attempts and secures you in your pursuit of growth and success.
Trademark is basically a word, design, or a word + design mar that distinguishes your brand from the rest and protects it from infringements and duplication. Be it Nike’s tagline “Just do it” or Apple’s bitten apple logo, these are just two of many trademark examples out there.
Trademark in Pakistan besides giving protection toys our brand also makes it unique and distinct. Your brand or products become your signature and specific to you. You may find a crispy chicken burger in every other fast food but the nameZinger is specific to only KFC and whosoever uses that word are actually committing infringements and can be sued for millions of dollars at any time.
Registering a trademark also adds credibility and reliability to your brand People tend to be more attracted and incline d towards brands that are a trademark with the expectation of quality and high standards. Fresh graduates who aspired for jobs in the industry also prefer applying to companies that are trademark due to their credibility and worth.
Registering a trademark is fairly easy. Usually, a trademark can be registered in two ways. Either in-person or through an attorney. Regardless of which way your register, it is conveniently affordable. Within 6000 rupees, you can get your trademark registered for 10 years. After the completion of 10 years timeframe, you are supposed to file for a trademark again. Many firms offer trademark and IP litigation services to make trademark registration beyond easy for you
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