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Custom Logo VS Template Logo – Which One Is More Effective?

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Tech Shubham
Custom Logo VS Template Logo – Which One Is More Effective?

As we all know, a logo is like the company’s ambassador, as it tells what the company is about! You’ll find logos everywhere, in different files, flyers, brochures, banners and other marketing materials. So, we can say that a logo is a type of marketing tool. A Logo plays an integral part in any company’s success as it sparks strong feelings and invokes a sense of curiosity in people to know more about the company.

If you want to make a logo, you should know the difference between custom logo design and template logo design. This article will help you easily decide which type of logo you need for your business.

CUSTOM LOGO

A custom logo is perfect if you want to give your brand a professional and unique identity. Both the designer and the business owner play crucial roles in the logo making process. To get the out-of-the-box custom logo design, you need to brief your designer about your business properly. Consultation and collaboration between both parties are imperative to come up with something unique that makes your brand stand out. Remember! You can’t make a custom logo with an online logo generator.  

PROS

  • Unique Custom logo design is unique and unprecedented as it reflects your business idea and made completely from scratch. A good logo must represent your business’s idea and memorable taglines. The most significant advantage of a custom logo is it gives your brand identity and makes people remember your products and services.
  • Custom made – As the name suggests, custom means made from scratch. It’s an opportunity for you to become a stand out in your industry and make a lasting impression. To make a custom logo design, you need to go through various processes along with the designer.
  • Assistance from skilled designers – To create a custom logo, you need a professional designer who can happily face all the challenges during the logo making process. It’s an experience that delivers an eye-catching design. 

CONS

  • Expensive – They say that to achieve something greater, you need to make sacrifices. Similarly, you should prepare yourself to bear a fortune if you want a unique custom log design for your business. 
  • Takes time – Apart from money, one needs to invest a lot of time and effort to design a flawless and striking logo. A designer has to do multiple revisions to make customer 100% satisfied. Besides, as a business owner, you need to stay in touch with the designer via calls and emails throughout the working process.

TEMPLATE LOGO

If you want a quick solution, template logos are best. Many DIY logo makers allow visitors to use templates free of cost and build a logo within minutes. Some online logo generators charge a few bucks, but these amounts are easily affordable even for small startups.

Unlike custom logo design, when you opt for a template logo, there are very few chances for you to create a memorable brand identity. The reason is it’s highly possible that other organizations could have used the same template. You can change color, typography, styles and other easy-to-change elements, but you can’t make changes in design.    

PROS

  • Simple and easy – using template logo is manageable, uncomplicated, and user-friendly. 
  • Time-saving – If you’re in a hurry, template logos are the best solution. It takes less time and is easy-to-deliver. You don’t need to make any phone calls and send emails while making a logo. 
  • Free or Cheap – There are many free DIY logo makers available on the internet. Those who charge are also relatively cheap and easily affordable for everyone. 
  • Availability – There are hundreds of thousands of options available on the internet when it comes to making a logo using a template.
  • Unlimited changes – You can do unlimited changes until you get satisfied with the design.

Cons

  • No originality – The template logo lacks originality. There might be a chance that other organizations have already used the template you are using.
  • No Authenticity – You can’t make a stand out brand identity with a template logo. Besides, there’s no authenticity, making your brand less credible.
  • Unprofessional – Template logo doesn’t give a professional touch to your Ecommerce business.
  • Not always free – Template logos are not always free. Some online logo generators have hidden charges that cost a fortune to businesses.
  • No copyrights and trademarks – It can be stolen by your competitors as there’s no copyright or trademark in the template logo. 

Conclusion 

Working on your logo is like an investment, and it is a form of marketing your brand in style. So, it solely depends on you what type of logo you want and what you need. If you are on a tight budget, you can use template design, but you should come up with a custom logo design after gaining control over the budget. However, there is no denying that custom logos are more effective as they are original, unique, authentic, professional, and have no copyrights issues.

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