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Learn Ways To Effectively Geotarget On WordPress Website

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Lucifer Smith
Learn Ways To Effectively Geotarget On WordPress Website

If you have a WordPress site, then your website would be getting traffic from all parts of the world. There could be a variety of situations where it can benefit from geotargeting. In this article, we will share some key scenarios where your WordPress website can benefit from the use of geolocation.

GeoTargetingWP is a powerful geotargeting WordPress plugin that lets users accurately geotarget WordPress websites. The database resides in the server and the plugin calls the API for returning the user location on demand.

What Is Geotargeting?

It is a beneficial method to enhance the functionality of the website by refining the results that one displays based on location. Geographical data can help a website identify local search trends for a specific geographic location where you would need to enhance conversions. This becomes beneficial because it takes a lot of time to create highly targeted content for a wider set of audience.

When To Use Geo-Location?

One of the great ways to start is to use the analytics tool for obtaining a detailed breakdown of where the audience of the website is located. Geolocation can prove to be a highly beneficial technology but not every website would require it. If you are running a blog then pulling the location of visitors doesn’t make any sense.

Some of the websites that can benefit from this functionality are:

  • Online stores
  • Local business listings
  • Real estate websites

Ways To Implement Geo-Targeting In The Business

Here are the top ways that a business can use to implement geotargeting in the business.

  • Display different types of products on the user’s location.
  • Change tax and price based on the user’s location and tell them the accurate price that they will need to pay.
  • Advertise specialized offers to the right set of people.
  • Display the closest physical location to the user based on their geolocation.
  • Show different affiliate links or ads to users from varying countries. By closely matching your website's affiliate offers and ads with users, one can easily boost the rate of conversion as well as revenue generation. This can greatly benefit any WordPress website.
  • Restrict content or display content based on the location of the user. An email list can be used to display different opt-in forms for encouraging the rate of conversion and segment subscribers into varying lists based on location.
  • Provide a user-friendly experience for international visitors by redirect users to the correct translation for their language on the multilingual site.
  • Block countries your business doesn’t serve. It is beneficial to use a geotargeting plugin in place of blocking traffic at a server level.
  • If your eCommerce store is based on WordPress, then there are several ways to use geolocation at the store for selling more products and provide a more user-friendly experience. Thus, businesses should geotarget their digital downloads store or WooCommerce website.

Conclusion

Geo-targeting can benefit your WordPress website when you want to show different affiliate offers to visitors, plain block visitors from specific nations, or redirect users to their native language. Use the above ways to get the advantages of geo-targeting.

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