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Google Analytics 4 Engagement Rate Explained

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Nathan Parsons

Google Analytics 4 Engagement Rate Explained

https://whisperlouder.com/google-analytics-4-engagement-rate/

Google replaced Universal Analytics with Analytics 4 which killed off bounce rate and introduced two new key metrics; Engagement Rate and Engaged Sessions.

This means if you are looking for Google Analytics 4 bounce rate in your dashboard, you’re going to be left disappointed. Moving forward, you will instead need to focus you digital marketing skills on how a user engages your website rather than looking 

 

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Nathan Parsons
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