Did you wake today morning with the shock of having your website ranking gone down? Well nothing to this surprise by Google, it has impacted many websites out of which the healthcare and finance segment has been mainly hit. Google has an incredible history of algorithm updates to optimize the working of its search engines and other components associated with it. It has been noted down that many slower websites showed improved speed upon the update and many websites SEO has gone down drastically. Know Google by the Best SEO Company in Pune, how someone can use Digital Marketing as a tool to improve their ranking back to the top!
Using PANDA To Kill Spammed Content
Google Panda Algorithm is the latest update that plays a crucial role in chucking down the spammy content. Many Google users requested for removal of duplicate, spam, low-quality content. The result of this is the SEO ranking of many websites have gone down, specifically those with poor content or those websites that just put content for SEO ranking blindly. Content Marketing can be a Saviour… If you look at Google policy you will find that its algorithm put forth a good ranking for content that is helpful for the customer and is of good quality. Content marketing is a new normal for furbishing your websites and bringing more traffic along with educating the mass.
Google PENGUIN Putting Off Blacklining Gun
Google Penguin is another algorithm update that is similar to Panda but mainly knocks off the unnatural backlinking activities. Backlinking activities have been widely used for improving the SEO of a website. But make a note today! Penguin is triggered by Buying links, lack of anchor text diversity, poor quality links and keywords stuffing. Make sure to avoid unnatural backlinking and use authentic and natural sources of backlinking. Save yourself by looking out for a Digital Marketing Agency in Pune that can help you save your armours!
Google HUMMINGBIRD Can Knock You Down
Hummingbird -Another weapon of Google to improve the user search experience. Unlike Penguin and Panda, Hummingbird works on the keyword search. It improves the user search experience and put froth’s the content by determining the exact context of user requirement. Thus using good keywords in the content becomes very crucial to managing the ranking of your website.
MOBILEGEDDON Building New M-Experience
It focuses on improving the user experience on mobile. Many of the users now a day’s uses mobile for searches but it was observed that any websites are not mobile-friendly and often crashes. This causes hindrances to many users. The update focuses on certain requirements for a website to be mobile-friendly such as – Good design, appropriate font size, Avoid unplayable elements, avoiding intrusive elements, image optimization, etc.
Google FRED Catching You All Up
If you found a sudden drop in traffic on your website then chill and relax you know the culprit – Google Fred. Well in a way the update is helpful for the user and most hated by those who use SEO improving strategies extravagantly. Fred focuses on the following –Aggressive paid advertisements (The algorithm favours good content over paid ads), Good content containing websites and poor user experiences such as websites with high pop-ups or poor quality UI/UX, etc.
How To Recover The SEO?
Definitely, Google is working towards improving the search experience. Improve the quality of content on your website along with improving the user experience. It has been observed that the website with good content and user experience showed an increase in ranking or no fall down in ranking. Now since you know the points where the new Google update might be hitting you down, buckle yourself to withstand it with the best digital marketing tactics.
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