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Influencer marketing allows influencers of a particular niche to spread your brand’s message to a broader audience.
Influencer marketing is more successful because the audience trusts them.Influencer marketing is of two types: Norton.com/setup“Social Media” where influencers spread your brand’s message on their personal social media profiles while in “Content Marketing”, either you create content for influencers or they create it themselves and participate in marketing campaigns.In this article, we will be discussing six types of influencers and how to identify them:Mega InfluencerMega influencers are famous celebrities and prominent personalities with a following of more than “one million”.
Mega influencers charge a hefty amount for one social media post.
Their one post can reach up to 10 million likes, and that is what they charge such a significant amount of money.Benefits of Mega influencer:Massive reach: Mega influencers have a massive following which is perfect if you want to spread brand awareness.Professional: Mega influencers can be reached with the help of agencies, and their specialized team deals with such kinds of endorsements.Trendsetters: Mega influencers are known as trendsetters in the industry, and getting your brand’s name associated with them can create a positive impact.Macro InfluencersMacro influencers are prominent social personalities specialized in their genre with a following of 10k to 999k.
Most of the marketers prefer macro-influencers because they have a broad and loyal audience, thanks to their dedication to one niche.Benefits of macro influencer:Target audience: Macro influencers have a loyal fan base because they are specialized in their niche.
They can be approached directly by brands.Micro-InfluencersMicro-influencers are social media personalities with a strong voice and highly engaged followers.
Finding influencers with a huge following is the next step in promoting your page and merchandise.
Finding these influencers has the advantage of allowing you to send them your products as a gift and then request a review on their page so that their followers can notice your page and buy your stuff.Click here for more info!
If we were talking about influencer marketing a few years ago, the only image that would come to our mind was of celebrities and established bloggers promoting something.
If your brand has not used micro-influencers' power to promote your brand yet, then you're literally living under a rock.The brands still make a lot of mistakes while hiring micro-influencers that cost them ROIs.
It has changed the graph of sales.Recent research said that more than 75% of brands find influencer marketing better than the others and also it has got better results.
Be it a micro-influencer or big influencer, they don't know whom to choose and how to go live with these influencers.As the name suggests, micro-influencers are not so famous, but they have a loyal audience, built from scratch.
Even with the less following, they get greater ROI.
If you're having a barter system with at least 10-20 micro-influencers, try to go live with them on the same day.
