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Top Reasons Why Your Vape Store Is Losing Customers

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VAPESPOT NZ
Top Reasons Why Your Vape Store Is Losing Customers

Investing in a vape shop in New Zealand requires a lot of money, enough research and an excellent business plan. You may have all these when you start but get lost on the way and start losing customers that you worked so hard to acquire. It is important to know how to retain your customers before you start researching how to acquire new customers. Here are some top reasons that you may start losing customers along the way.

Storing outdated products

The vaping industry in New Zealand is evolving at a fast rate and sticking to the old products will only do you more damage. That is why you should watch how your inventory is moving and only stock what you are sure will sell within a few weeks. If you have a vape shop online, you should ensure that you have all your products on the display to ensure that your products are moving. If you fail to display some products in favour of others, those you fail to display will not move and will become outdated in a short period of time.

Once your vape products become outdated, no one will buy them. your customers will start buying the newer products and if you do not bring in newer products, your customers will buy from your competitors who are always updating their stock.

Pricing too high

Your vape shop New Zealand will lose customers if you are pricing your products too high. It is important to do market research and know how your competitors are pricing their products. Pricing too high will drive away customers. Pricing too low will also drive away customers since they will think that you only stock cheap poor-quality products. You should therefore partner with the right suppliers or manufacturers to ensure that you have competitive pricing that won’t run you into a loss.

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