Social networking seems to be an excellent way to advertise your business for two reasons; One being that it’s free and secondly, it can be very profitable. Your clients are already on social media, and if you aren't using it to advertise to them, you could be falling behind your competitors. Social networking became a crucial tool for all businesses in 2020. Real estate has historically focused on in-person meetings and has always relied on old-school marketing approaches such as print advertising but pandemic necessitated real estate business to have an online presence.
A recent study conducted by the real estate website, The Close, found that 82% of the agents seek to improve their online presence in 2021 because 44% of agents received their new clients through social media. The most popular way to get new clients remains referrals. In today's world, social media is an absolute must.