Keywords are the words that users will use in search engines to find what they are looking for. There are different types and different intentions that come along with them. It is important that as a business, you research keywords and choose the right ones to give your website the best chance of ranking high within search engines.
What Are Short-Tail Keywords?
These types of keywords usually consist of one or two words. For example, “Computer mouse,” is what would be considered a common keyword. It is a broad term that is used a lot, it doesn’t specify anything else about the mouse. Many people looking for a computer mouse might just generally search this and see what comes up but the competitiveness of these types of keywords is extremely high because they’re so generic.
It can be tempting to use these keywords but many brands are specializing in computer mouses out there with a lot more popularity, so it perhaps wouldn’t be the best idea to use such keywords with high competition depending on the current reach of your business.
What are Mid-Tail Keywords?
I’m guessing you are getting the hang of things after the previous explanation. This one should be fairly self-explanatory just as the one after should be. We will break it down for you anyway!
Mid-tail keywords are usually three-to-four-word phrases that are slightly more specific than short-tail. An example going off our previous could be, “Wireless computer mouse,” as there is more specification through stating wireless as opposed to wired. These keywords usually do have lower traffic, but considerably less competition to a short tail. Keywords like this could lead to better conversion rates due to having a better description and a better user intention when searching for something like this.
What are Long-Tail Keywords?
As you can tell long-tail keywords are longer search terms usually over four words. These are a lot more targeted and searching for specific things compared to the other two. Search traffic is low and there is low competition, so these are easier to try to rank for as they’re so specific. Our example for this is, “Wireless windows gaming computer mouse.” This is very specific and classed as long-tail, if you’re using these keywords then people will find it relatively easier to find you, and commonly, people searching this specifically know what they are wanting so likely to become a customer.
One thing you have to be careful of when using these types of keywords is that you don’t overdo it. Putting too specific long-tailed keywords can make it difficult for people to find you online. When it comes to putting long-tail keywords into a website, this can often prove quite difficult and it is best to avoid keyword stuffing when doing this.
Keyword stuffing is the spam of keywords into a website’s content or meta tags. Some do it to try to give themselves an advantage in rankings of searches, but it backfires a lot of the time.
Keyword Intent
Keyword intent is what the user is intending when they begin to search for something. There are three types of search intent which include: navigational, informational, and transactional.
Navigational – When a user creates a search to direct them to a specific website. This could be, “Prototype Creative,” or “Bite Digital.”
Informational – User searches to gain more knowledge on a particular topic or find an answer to their question. An example of this is, “How do I use keywords in my website?”
Transactional – The user intends on making a purchase online. This could be something like, “wireless keyboard.” Alternatively, this could include a specific brand or actual phrases related to transactions such as, “Buy,” “for sale,” “purchase.”
Transactional keywords have a high intent online, as the user is looking to buy something. Whereas the other two have a lower intent because they aren’t necessarily out looking for making a conversion.
Beginning Keyword Research
Keyword research is a must if you are looking to optimize your website’s ranking and boost traffic to it.
A good idea could be to look at your competitor’s website and find what types of keywords they are using. There are plenty of keyword research tools online which will also help you find what your closest competition is ranking for in Google. Tools such as SEMRush and UberSuggest are two good sites for this. You want to use this research as leverage to develop your own keyword strategy and content.
Mind mapping and starting with broad keywords related to your content could be a good start. After you have gone through all of the short terms, try to get more specific and extend the length of your keywords. This activity could prove useful when it comes to researching how these keywords perform as if they seem poor performing, you can cross them off of the list.
Now, you may have noticed a reference here to the above… so we hope you have been taking the information in because, if you notice, earlier we explained the types of keywords. This mind-mapping activity focuses on you starting with short-tail, going to mid, and eventually ending up with long-tail keyword ideas. It is a process of narrowing down your focus to create the best keywords that are effective in creating those conversions and boosting your search engine ranking for them.
If you have already had your website up for a while, another idea to finding effective keywords that are already working is to visit Google Analytics. Analytics can show you the keywords you already are ranking for and the ones which may not be as effective as you thought. In the future, Google Analytics is a good tool for you to use to see how your keywords are performing, and then it allows you to make any adjustments.
As you can probably already tell, keywords for search engine optimization can be quite difficult to get your head around at the beginning. It is a case of trial and error through seeing which ones you chose are performing and which ones are not. Then eliminating and going back to the drawing board.
Once you have your keywords you want to place them strategically on your website, this includes the title, content, and meta description. Do not keyword stuff! This causes a lot more harm than good.
When you are new to PPC, everything will seem very exciting as well as challenging at the same time.
But in order to master it, you must understand its scope completely first.In this blog, we are going to discuss the six helpful things that will make this journey a smooth one for you.Utilize the Opportunities to LearnEarlier, the opportunities to learn were scanty, and new PPC executives had to become determined researchers in order to find programs.Meanwhile, now numerous PPC platforms have started offering plenty of advanced training.Now you can find lots of certification programs that go in-depth into PPC and help boost your knowledge.
Moreover, these programs also allow the candidates to secure various career opportunities in this field.When it comes to polishing your skill set, these top online paid media platforms won’t ever disappoint you:Google SkillshopMicrosoft AdvertisingAmazon Advertising Learning ConsoleFacebook BlueprintPinterest AcademyMaking Mistakes Is Part of the Process and It’s OkayYou must have heard that, in life, it is essential to learn from the mistakes.
In fact, most of our important life lessons come from those mistakes.Although making mistakes in PPC can be thwarting and sometimes cost you a lot.But fortunately, we don’t usually see a lot of sudden fully-fledged implosions here.Tracking the performance in real-time and taking immediate actions will help in finding out and preventing the paid media disasters before they take place.These are the four things you should focus on to steer clear of making costly mistakes in PPC:Budget and bid settings – Incorrect set up can lead to your PPC account overspending or exhausting the ad budget on irrelevant clicks.Account Structure – If you don’t organize your account structure in a way that aligns with your intended strategic direction, your PPC goals will not be achieved.Targeted Keywords – Using too many keywords or wrong keyword match types can stop your ad from reaching the right/target audience.Inappropriate Expansion – Untimely or inappropriate expansion into additional audiences or targeting will ruin your ad reach and performance.Moreover, when it comes to PPC, it is always good to learn from the mistakes of other people.Typically, every PPC training program will train you in things you should do, but they don’t tell you the things you should strictly avoid doing.Now, this is where partnering up with other peers in your industry, conducting thorough research, and plenty of reading comes into play.Blogs, articles, podcasts, and physical meetings are great places to listen to PPC war tales and utilize these stories to determine what you should and shouldn’t do to avoid making the same big, costly mistakes.Educate Other People on PPC There was lots of confusion and wrong/lack of information for people working in the PPC sector in the past.How much does one-click cost?
What is an Ad Auction?Why is Quality Score important?But the most scary and mysterious among all was the information regarding click frauds.Most of the time, those in PPC were unable to get answers to tricky questions at once; therefore, the whole learning and updating process was going on always earlier.As the PPC marketing world started growing progressively popular over the past decade, organizations and new marketers become more knowledgeable.Moreover, the skills of PPC professionals will now be going in-depth on technical tasks and strategic approaches, making things even more exciting.PPC Platforms and Features Are Ever-ChangingIf you don’t know it already, here’s a fun fact about PPC that your learning and work in this domain are never “finished.”With new updates, features, and releases rolling out for our favorite paid media platforms always keeps PPC professionals alert and attentive, ever ready to adapt to the changes.Although at times, all these changes demand just a little bit of tweaking by the PPC managers.
And sometimes, they require changing or restructuring the whole campaign or account and putting your time as well as efforts in conveying these changes to your clients or company and getting them on board with it.In addition to all this, as a PPC manager, you will have to describe these changes thoroughly to the concerned people, manage the project, implement all the changes, and then monitor its impact on your campaigns.This is what makes a PPC executive’s job so difficult – working in an environment that keeps changing continuously.And in case you are working in eCommerce, it’s an entirely different scenario.User Behavior Is Always ChangingUser behavior will eventually change, be it now or years later; it is inevitable and only a matter of how and when.For instance, during the last decade, we witnessed a big shift from desktops to smartphones, and today more than half of the total web searches happen using mobile devices.Then a couple of years ago, we saw a shift from keywords to audiences giving way to a more audience-centric marketing and audience-powered approach.Forget about what happened years ago; the biggest example is right in front of our eyes – all the changes that have occurred during this Covid-19 outbreak.This pandemic has completely transformed how we live, work, eat, communicate, and travel, among others.
When the times are changing, change your marketing plan accordingly with these tips and hacks to create trust among your target audience.
give us a call: 361-844-8550 or get in touch with our website: https://www.yellowfindigital.com/blog/preparing-your-marketing-plans-for-the-coronavirus-downturn//
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In this day and age it is more important than ever for businesses to make themselves known online, as more and more sales are moving into the digital space.
But how does a business attract customers and make themselves stand out in this very competitive marketplace?
With an effective and well executed digital marketing strategy.
While some of the things that we discuss further may seem obvious at first glance, when put together these strategies have proven to help grow businesses online.
Different Digital Marketing StrategiesThere are many different strategies that a business can undertake to market themselves online, and we will discuss a few that are important to combine to make sure that you have a well rounded plan for your digital marketing.Paid SocialSocial Media is extremely important today to help grow a business.
You can choose options like gender, age, location as well as interests so that you can advertise to your target demographic and get the most of your advertising.Search Engine OptimizationSearch Engine Optimization (or SEO) is the process of improving a website so that it is more visible to search engines such as Google.
In spite of all our SEO endeavors, we neglect to give sufficient significance to the "neighborhood" part of our organizations.
Indeed, Google is continually pushing limited outcomes/content to the top.1) Create and streamline your GMB account Before you set out on your local SEO venture, the initial step ought to be to make your Google My Business Account.
It's a basic and free device that assists you with dealing with your Google postings for example how you show up in Google results.Setting up the record is simple.
Try to give the conceivable data particularly your contact subtleties, opening and shutting hours, precise area.
When your GMB account is checked, your professional resource begins showing up in Google results.2) Make your approach to pertinent online registries For pretty much every specialty, there is an online registry.
The entire motivation behind why online registries and postings exist is so "your business can be found" by those searching for the administrations/items you offer.Take for example these stages: Yelp, Bing, Yellow Pages.
