Since March 12, do not worry if the number of references to "Like" your page business declined. Facebook has "recently updated how to measure people who like your Page." This update could be beneficial in the short term to your business if your competitors buy Facebook followers because they will be now inactive and deleted by Facebook.
In mid-December, it was Instagram, the social photos network of Facebook ownership, which began serving the false accounts. The reason for the large household? Mainly the arrival of advertising on Instagram, pushing the social network to be flawless on its figures in order not to mislead advertisers.
Twitter has also declared war on fake accounts that swarm on the social network. The microblogging site announced on February 26 will intensify the fight. It is true that Twitter provides forms reporting abuses, which then allows you to manually review the most reported accounts.
Buy Facebook followers: a popular practice of artists and politicians
Generally, these decisions illustrate the problem of the artists and politicians who buy Facebook followers on the Internet. With some bucks, then you can pay for facebook followers. Hence, some companies do not hesitate to artificially boost their notoriety. This practice dates back several years, for example, enables a company to display a large number of fans to the launch of a project. Also, be followed on social networks with hundreds of thousands or even millions of subscribers can afford to show some media importance for example for politicians.
The profile of these fake accounts with the purchase of fans and followers: software that shares industrial and random manner, and true accounts of people, mostly from developing countries, which allow the use of their profile against credit, on platforms like Youlikehits.com.
This seems to be climbing among artists as among politicians around the world. Despite the risks. For example, 30% of followers of the American politician Mitt Romney turn out to be fake profiles ...
Now very aware of these practices, some users complain the media, forums or social networks. Last year people knew as the web of policies that easily generate bad buzz, and have borne the brunt of the accusations.
We are witnessing the coup to a kind of reverse effect, a kind of negative SEO applied to social networks, call it the negative SMO. To create the bad buzz, it would suffice for example to increase exponentially on behalf of an opposing politician with foreign subscribers.
Emphasize quality over quantity on social networks
For companies that are not reported due to the purchase of fake accounts, they may have a counter of fans to rival competition, or have more followers than people in some regions ... But in the end, that 'is it quality?
Purchases of fans and followers are negative for the reputation of the brand, with the risk of being reported or being caught in the meshes of the net platforms struggling against it. Ultimately, these purchases also lead to a distorted analysis of campaigns and loss of credibility. Although, have a large community is good, have a good community with a commitment rate is better. Although having a large community can generate a virtuous circle, we must not only focus on. What about the actual involvement of fans purchased and in case of involvement of their own, their credibility?
It should nevertheless put the scope of these purchases for some. "I think this practice is becoming less common," says Mikael Witwer, marketing specialist at Asonvall, contacted by VIP Reputation. "Facebook has implemented restrictions to fight against such purchases. Just as the interest is less and less important with the evolution of the EdgeRank (the algorithm that determines the visibility of Facebook statuses shared in the news feed of a Facebook user, note). The qualification of the fans becomes a central element ".
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