At Symega, we provide of distinctive, high quality ingredients and solutions to the food, beverage and other industries. We use innovative technology to turn raw materials into distinctive, high quality ingredients for our customers. These ingredients add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day - food ingredients companies.
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Symega Flavours Solutions, one of the leading and fastest-growing flavours manufacturers in India.
We create food flavours that underpin food, beverage, and pharmaceutical brands globally.
We collaborate with our customers to create innovative and sustainable food flavouring solutions - bespoke flavour solutions.We often think what’s in a name that makes it so significant.
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We pride ourselves in maintaining clean flavours and our dedicated team continually review ingredients and chemicals to ensure the highest safety standards -Natural food colouring solutions.Symega Ingredients manufactures flavourings and colours for any food and beverage application, spanning the dairy, bakery, beverage and confectionery sectors.
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Chicago-based CloudCraze is a B2B digital commerce platform built on Salesforce’s Force.com platform.It aims to transform the way businesses buy and sell products and services to each other by making experiences digital, personalized, and consumer-like — anytime, anywhere, on any device, with or without a salesperson participating in the process.CloudCraze and Salesforce, Better Together?Technology analyst firm Gartner named CloudCraze a “visionary” in Digital Commerce in its Magic Quadrant report, April 2017.The report spotlights CloudCraze’s “depth of B2B functionality,” its “single view of a `customer via native Salesforce integration,” and the speed at which buyers can go from contract to a live site.In the same report, Salesforce’s Commerce Cloud was noted for its “limited B2B capability,” specifically in areas like supporting “complex product and organizational hierarchies, role-based purchasing, contract, and purchase-order-based purchasing and workflows.”Gartner recommended that “companies with robust B2B requirements should evaluate other (non-Salesforce) commerce platforms with broader functionality” and that “Salesforce customers evaluate the solutions available on Force.com.”Why CloudCraze?
Why Now?For years, Salesforce has been extending the boundaries of what CRM is.From its inception, the vendor has been talking about Salesforce automation; since then, it has expanded into customer service, marketing, analytics, and even e-commerce.But even with all of the organic and inorganic growth, there were still holes in this larger CRM canvas, namely B2B e-commerce.You’ll notice we added the caveat of B2B in front of e-commerce.That is because of the fundamentally different space than the B2C space, which Commerce Cloud (formerly Demandware) occupies; to start, there are customer-specific catalogs and pricing, a wide array of relationships on the both buy and sell sides, and you’re operating across a multitude of complicated and sometimes conflicting channels.Benefits of the CloudCraze Acquisition:1) It’s a software category with a better future.
Global business-to-business e-commerce sales are anticipated to exceed $6.6 trillion by 2020, surpassing B2C, which will be valued at $3.2 trillion.This obtainment allows Salesforce to tap into this growing market.2) Now companies can purchase the full CRM portfolio from a single vendor.This move increases the strategic role of Salesforce within companies that rely on technology vendors to help shape their vision and offerings for different customer experiences.3) Salesforce lets you stay close to your customers.
By far, this is the most important part.
Salesforce brands itself as a “customer company.”With CloudCraze, Salesforce customers can start tracking all interactions and transactions with their B2B customers.This increases the knowledge and experience of individual customer buying behaviors, which can be used for better targeting and much more effective long-term personal engagement.On-target personal interactions that integrate value to the customer ultimately translate to customer retention, increased lifetime value, and advocacy — which all have an impact on top-line revenue.What CloudCraze brings to SalesforceCloudCraze caters to businesses with discount structures and complex prize books, from manufacturing in the industry to chemical distribution.How these businesses split their inventory, the order volume they handle, the way they give a price to specific customer contracts, or their support for subscription payments or different types of payments — all of this is beyond the scope of a retail commerce platform.Similarly, CloudCraze wasn’t engineered for the highly merchandized, highly promotional product sets that Demandware exceeds at.Bringing those consumer-world approaches into B2B e-commerce will help companies reduce their costs, find new customers, or bring new products to market.It’s early in the game, but these B2B companies are positioning B2C tactics where they make sense and are seeing big returns.Equally important is integration to the rest of the Salesforce portfolio.
Digital commerce can extend the self-service functionality of a Service Cloud, for example.There’s also a natural fit with the configure-price-quote (CPQ) capabilities of the Salesforce Quote-to-Cash product, which CloudCraze started using even before its acquisition by Salesforce in late 2015.This will continue to be a big focus now that CloudCraze is part of Salesforce, Grady confirms.If you look at the bigger product conversations happening in Salesforce today, we’re probably spending as much time talking about CPQ and commerce B2B, as about B2B and B2C commerce together.Source: CloudCraze Commerce on Salesforce
