Logo Design and Their Importance in Business

Logo design is practically everywhere. You’ll look around for a second and you’ll find 10-20 logos without much effort. It is an essential element of a company's identity in any company. When you’re on the verge of starting a new business, it’s natural that you may think about designing a proper logo for your company, considering all the other things you have to figure out at that time: what should be the name of your business? How you’re going to run it? When would be the right time to start it? Etc... But, it is also important to realize that the logo, that’s going to represent your business or company should be designed effectively. If the logo is poorly designed without much thought giving, then, it can leave a negative effect on the company. In fact, poorly designed logos are one of the main reasons why new businesses start falling every year because of the unproductive and fruitless marketing it presents.

What exactly are Logo Designs and what makes them important?

It is basically a mixture of text and image that informs people of the name of your company and also produces a visual symbol that presents your perception.

Studies show that people are more likely to remember pictures images and symbols as compared to texts or words. This happens because the visual memory of the human brain is robust and more easily encoded, stored. This is one of the many reasons why the use of logos for any company is important. The logo is what gives people the first impression of the company and shows what they’re all about.

Now let’s discuss,

Why does your business need a logo?

If you own a business especially a small one, then it needs an identity. The market that you’ll be targeting should who you are and a notable logo is a perfect way to achieve it.

    1.First Impression Matters the Most:

As they say, “You only get one chance to create a first impression.”

Your logo is basically the face and identity of your company or organization. It has the ability to make or break your business. If done right, a perfect logo can make an excellent impression on your potential customers from the start.

    2.It helps in getting Recognition:

If you’re making a business logo, keep in mind that it should be easy to recognize everywhere.

Obviously, everyone wants their targeted audience or customers to recognize their business easily, it could be a digital advert on someone’s phone or television or it’s on a billboard.

What matters the most is that your logo should have a simple yet eye-catching design and it shouldn’t compete with the logos of other companies.

    3.Helps new customers in knowing you:

As we’ve already discussed above how people are more inclined towards pictures and images and less towards words or texts. Our world isn’t a monochromatic place. People here, of course, are drawn towards fascinating design and colors and graphics.

    4.It Differentiate Amateurs From the Professionals:

There’s no denying that people want to work with professionals, they want to work with someone who knows what exactly they’re doing, it’s a known fact. The customers are going to want to know the company they’re doing business with.

People are curious, if they somehow get to know about your brand or company, they’ll most probably check your social pages, your websites, or the billboards. And we all are aware that all these have one thing in common: Your brand Logo.

See, the people are simple, an amateur Logo is equivalent to an amateur company in their eyes. So, if you really want the customers to trust you with their work, it’s really important and necessary to have a good and perfect logo.

    5.Helps in Making an Emotional Connection:

Some people maybe don’t know this, but logos are the first thing that helps in building the emotional connection between the customers and the company.

For more clear information, let’s consider the following data from marketing and Entrepreneurship:

• 80 percent of consumers think that colors boost brand recognition.
• 93 percent of purchasing decisions are made based on visual perceptions.
• 7% of customers say they buy a product because of color.

If you’re able to make an emotional connection with your customers, it’s unlikely that your customers will forget about your company, in fact, if they’re happy with the service your business provided them, they’ll most likely buy more products or services.

How Online Agencies Help in Creating Your Own Logo Design?

There are also a lot of online websites and agencies that provide multiple services, such as the one we’re discussing right now (i.e. Logo Designs) in order to help you in establishing your own business. iCreativeSOL is one of them. It is a responsive web design agency with global capabilities across website design & development, digital marketing & branding. They provide the following services

· Logo Design

· Digital Marketing

· Brand Development

· SEO Services

· Motion Graphics

· Web Design & Development

· Mobile App Design & Development

And much more at a very reasonable price.

Are you searching for a custom logo design service that captivates the customer at first look? then iCreativeSOL is the best place to go to. They make the best logo designs that too at a rational price. The main focus of the designers at iCreativeSOL.com is tactical sketched logos, which will help their customers to become the highly preferred brand for their targeted audience. They're creating unique & rare concepts in custom logos that are out of the box. 

Throughout the years, they’ve worked with the relevant brand corporations. They help aspiring businesses produce more profit and excess by establishing awareness driving web traffic, connecting customers online by web & mobile development, and growing overall sales.

Their Mission:

“We help companies build brands or convert online by providing them with incomparable yet engaging design and development services.”

Their Vision:

At iCreativeSOL, our aim is to expand our horizons while providing high-quality services to clients beyond borders.

✓They have 310+ active clients.

✓They’ve done 850+ projects so far.

✓ They’ve 60+ professional team advisors.

It’s a very easy to use website too, all you need to do is pick and purchase the desired service, give your guidelines via forms & kickoff webinar and that’s it, the website will do the rest of the work and you’ll be able to start your brand new business in no time.

Some Famous Logos & the Meanings Behind Them:

Here, we will be discussing some famous logos and their meanings and how they impacted the whole world:

 1.Target: It took them some time but they finally got it right at the end. What better way to represent the word “Target” than to use the real target sign? It’s a simple red and white logo that stands out due to its simplicity and strong use of color.

Representation:  The red colors represent passion, importance, whereas the white stands for cleanliness, virtue, and health.

 2.Apple: There are many myths surrounding the Apple logo, one of the famous ones is that the bite mark actually represents the “Apply of knowledge” from the Garden of Eden. But the actual explanation is quite simple and easy. The logo is apple only because the name of the company is apple, as for the bite mark, it's only there so that people won’t confuse it with cherry.

 3.BMW: BMW was once known for creating more than automobiles. They made aircraft engines, which led many to believe that the white and blue logo is designed to donate a plane’s white propeller with a blue sky behind it.

Although, this was not the original behind it. The owners of BMW wanted to use the colors of the Bavarian Free State, but they couldn’t as doing that was illegal, so they reversed the colors instead, and accidentally created the propeller design.

 4.Cisco: Cisco is well known for their telecommunication equipment, so it made total sense that they chose a symbol for their logo, which represents electromagnets. But, what most people don’t know that the electromagnets are in the shape of Golden Bridge-Gate because they’re immensely proud of their birthplace.

 5.Google: The Google logo may seem basic and ordinary to some people. After all, it’s just the name of the company, written in the clean, color font. But if you pay close attention, you’ll find something a little off. You see, the Google logo uses the three primary colors (i.e. red, yellow, and blue) but then there’s green “L” that throws the whole primary color scheme out of the window.

The green color was actually added as a way to display to the audience that Google is a little “different”, a little more ”unique” than the other companies. Today, the same color scheme is used in different products of Google, such as Gmail.

 Final Remarks:

 In the end, logo design matters the most and you do need it especially if you’re starting a small business, it’s a primary and most important factor in establishing a business. It can be a powerful tool to attract potential buyers to your product.