The number of devices connected up, and cellular devices have a greater role to do, literally is the key to opening and accessing this device as a business building cellular application that can be integrated smoothly with various connected devices.
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According to McKinsey, the total size of the IOT market is expected to grow in the 32.6 percent CAGR of $ 900 million in 2015 to $ 3.7 billion by 2020.
General Electric expects investment in IoT to touch $ 60 trillion in the next 15 years.
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Cellular payment:
As a maturing e-commerce, the next border in retail and cellular is cellular trade, allowing customers to utilize Fintech solutions and carry e-wallets, payment applications that make purchases and make payments for easy.
Statista projects cellular payment income throughout the world to grow from $ 450 billion in 2015 to $ 1 trillion in 2019.
One report in Investancy suggested that of 1.6 billion people using their cellular devices to shop online globally, it is estimated that more than two billion before the end of 2017.
Social media
The biggest hook of all is social media, and it's not just about staying connected anymore.
It offers great potential to promote and advertise, and income of social networking advertising throughout the world is expected to grow from $ 25.14 billion in 2015 to grow to $ 41 billion in 2017, according to Statista.
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Voice recognition
Technavio reported that the global voice recognition market reached $ 113.2 billion in 2017 at CAGR five years 16.2 percent, with one of the main growth factors was the increasing demand for biometric sound, especially for cellular devices. Secrets, iOS and Android are provided with enhanced voice recognition features, allowing users to operate their devices by giving voice commands instead of manual application operations.
Use of the Cellular Cloud Platform
While cloud computing on the desktop has been stable, the benefits also rubbed into cellular space, providing companies and consumers access to offers from Vendor Cloud, telecommunications network operators, and application developers and traders.
The global mobile cloud market is expected to grow in CAGR 37.8 percent from $ 9.43 billion in 2014 to $ 46.90 billion in 2019, according to the market and market.
Beyond functionality
Yes, the story looks good for cellular application vendors. As a large data analysis supporting research and development efforts, making routine updates, new features and new products within a short period of time, challenges for customer experience and application that functions remains as high as before.
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Quick development that integrates cellular technology and the internet requires improving QA strategies.
The QA traditionally focuses more on testing functionality, carried out by cellular application testing services, but the success of an application is determined by several other factors that, if it has not been tested, making obstacles in a smooth user experience.
Some challenges are:
Related to the installation / removal of installation due to the Play Store / Apple Store Crashing, the OS Installer does not support the application, does not make a warning if it is not enough storage.
Related to interruptions during incoming calls or messages, low batteries, etc. When accessing the application.
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Related compatibility such as various performance on different cellphones at different points.
Related to interface problems that require compliance with standards
Related to the problem of user experience caused by the gap between user expectations and application design, repetitive process, pattern of use of use is not taken into account in UX, accessibility problems, etc.
Related to performance, such as the ease of completing transactions and response times.
One of these or more can act as desperados, change the perception of the brand and cause customers to throw up the application, thus affecting their growth.
