- Hosting : Data storage, website, databases, cloud ...
- Web hosting: Storage of data exclusively accessible from the WEB (or Intranet etc ...)
- Server:
- Web server : software which interprets the entries or commands of Internet users and renders the result in the form of an HTML page. The Apache server is one of the most famous. Basically, we have PHP scripts (WordPress, Drupal, prestashop….) Which are converted by Apache and delivered via the Internet to the Internet user. HTML and css for display, JavaScript (executed by the WEB browser).
- Domain Name : Something you are thinking of buying. In reality, and we often forget it, we buy the right to use a domain name for a defined period of time, from a registrar (registrar)
Website project: where to start?
1. Determine the client's need, target and determination.
Often the customer does not have a precise idea, and does not have at all the notion of the efforts to be put in place to create a site. It is a lack of global education of the world of the WEB and also a lack of openness of the old agencies which have kept their knowledge for too long.
Customers think it's simple, cheap, and easy to do. They were also clearly deceived by agencies which abused by over-invoicing obvious services, and also by actors who democratized the profession...
2. Identify the real and necessary scope of the agency
From a personal point of view, I find that the client relies heavily on the agency. Blame it on the creators of websites who want to do everything. We can't blame them, but are the Mc-Gyvers of the Web doing good for the profession?
3. Reduce the team to what is strictly necessary
For a business manager or a company that would like to carry out a WEB project from scratch, I think that it is necessary to involve as few people as possible at the start of the project. Partners, close collaborator and that's it.
4. Checklist of operational steps
Some subjects to list so as not to forget anything beforehand:
- validate the brand, to register the appropriate domains .
- Start monitoring the idea, the concept, the competitors ….
- Put on your journalist cap and unroll all your questions
- Why
- How? 'Or' What
- In what language
- What would you like to sell, show ..
- Think about or choose the dominant colors of the logo, graphic charter, make a brief.
- Essential functions : newsletter, multilingual, e-commerce, forms….
- Blog, not blog ?
- How many institutional pages and list of page categories, CGV, legal notices
- E-commerce ? : how many product categories? shipping costs ? weight, size of the products? packaging weight? Insurance? Cost calculations?
Make sure you have as much information as possible from the start. Do not hesitate to make diagrams: slider at the top, menu, logo on the left, logo on the right ... All the elements will give you a number of pages, the essential plugins, the size of the site from a point of view disk space (at the rate of x images / products)
If your client has none of these. You have 2 solutions:
- “That's all I need and you call me back when you have them ⅔”
- “I can list all the ingredients, but it comes at a cost.”
If you leave with most of the information, the project is well underway, you have proof of the client's wishes. There remains the proof of the financial and technical means….
What criteria to get started on the creation and then host a website?
Don't be mistaken about the platform, the provider, the basic idea.
- The “why” I make a site is important.
- But also the “How will the site evolve in a few years?”
- “Am I aware that it takes practically a full-time person to manage it?”
Any advice to optimize an existing site?
What already exists can only be optimized if it is based on good foundations.
Difficult in my opinion to optimize the text of a site in Flash again and again…
Technologies evolve, google imposes its rate of algorithmic updates and once again, a company that does not watch over its statistics, its performance, all the KPIs will not realize the change to be made on a daily basis… It will undoubtedly go through a major updating project every 5 years, hoping to go up in the SERPs.
Likewise, choosing the right bases to create a site is important.
But how to foresee the evolutions?
By documenting, by doing the day before. In 2006, a company that started selling online had good results with osCommerce, (brilliant in its day) but in 2007 Prestashop came out, something heavy and not pretty ... but which really made its mark around 2010-2012 ... .
Now Prestashop is one of the leader in ecommerce scripts and those who did not see the wind coming had to redo everything and fight hard to go up the slope….
So you have to be well advised before choosing one technology over another to create and host your website.
How to choose the right host?
Everyone complains about everyone. We criticize the stability of OVH or its customer support, but we forget that they paved the way for many other players. O2Switch broke the market with a single tariff and “took the bread out of the mouth” of agencies that billed for services at high prices, making the web more accessible to small businesses… We can also cite Ionos , an actor today essential in the web hosting market.
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The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes.
Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far.
To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for.
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Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search?
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