Ludo King owned by Gametion Technologies Pvt Ltd has claimed that it has clocked $20 million in revenue in 2020 with millions of downloads and users all around the world. Ludo King, being India’s first gaming app to cross 500 million downloads worldwide in December 2020 has shaken the online gaming industry upside down.
As per Vikash Jaiswal (founder of Gametion Technologies), the app has witnessed 4X growth in revenue in 2020 especially after the sudden interest of users in mobile gaming during the lockdown. The lockdown has brought tears to multiple business owner but Ludo King being an exception has not only survived but also seen significant growth in numbers as people during the pandemic were getting more inclined towards online mobile gaming.
The founder also claimed that the company is targeting 5X growth in revenue this year aiming to cross the $100 million mark with more in-app purchases and launching new features. Jaiswal said that in countries like Australia and Singapore, an average user spends $3-4 on in-app purchases while in India, the figure is minuscule which needs to grow.
Meanwhile, the major chunk of revenue Ludo King comes from advertising. Therefore, the company is trying its level best to open up the horizons of other sources of revenue, for example, the company is planning to introduce casual gaming tournaments (both physical and digital). This in turn will create opportunities for sponsorships and shift the burden from advertising which contributed to more than 70% of total revenue as only 30% comes from in-app purchases.
Apart from Ludo King, Gametion Technologies also offers other games including Carrom and Sudoko King. But, Ludo king is surely its flagship property and will continue to be so. Over the last nine months, Ludo King saw its monthly average users rose from 110 to 142 million and its daily active users increase from 15 million to 32 million daily. Further, the game is played in 30 countries and available in 14 languages.
According to KPMG, the online gaming market of India is e3xpected to reach $1 billion with approximately 310 million online gamers by 2021.
Market Overview of Ludo Game App Ludo King
- Ludo King earned $20 million in revenue in 2020.
- Ludo King became India’s first gaming app to cross 500 million downloads till Dec 2020.
- The Covid-19 has increased the number of downloads and in turn, overall revenue for the company as people had a lot of free time.
- The company generates 70% of its revenue via advertising and 30% from in-app purchases.
- This year the company is aiming to cross the $100 million mark with more in-app purchases and launching new features.
- The in-app purchase in countries like Australia and Singapore is far better than India where an average user spends $3-4 on in-app purchases.
- The company owns other games too but Ludo King is still its flagship product.
- The game is played in 30 countries and available in 14 languages.
Click here to continue: How to design ludo app
Board games are no exception to the digital revolution.
What 90s kids used to play with dice and boards is now played by today’s generation in mobile.
‘Ludo King’ is most popular board game that received overwhelming response when launched in the App Stores.
Now there are a few common questions in the user’s mind that how to make ludo game app?
in this post we have covered most of the points related to Ludo game app.
How To make Ludo Game App?Undoubtedly, Ludo games mobile applications are in high demand but in order to stay ahead in the market competition, it is important to integrate all the essential functionalities and know the current trends of the market.
