How does Google Analytics heat mapping work? Since Google Analytics is one of the most popular website tracking tools, many website owners would probably prefer Google Analytics heat mapping. This feature allows you to visualize the website’s data on Google Analytics and make it easier to understand.
In this article, we will discuss Google Analytics heat mapping, how to use it, and what information it provides. After that, we will introduce a better alternative that can help you optimize your website.
Keep on reading to find out all you need to know about Google Analytics heat mapping in 2021.
What Is Heat Map Analytics?
Before getting into Google Analytics heat mapping, let’s see what a heat map is. Heat maps are a visualization of numerical data using colors. A heat map can help website owners to make sense out of their quantitative data straight away.
On a heat map, you can see colors on a scale from red to blue. Red represents the most popular areas of the web page, and blue the least. Heat maps can effectively show you what visitors are doing on your website. They are a great way to facilitate data analysis to identify problems, how to deal with them, and how to optimize your website based on users’ behavior.