Businesses aiming to be ahead in the race keep their tabs on data quality to bring a change for the better. Improved data is directly proportional to better performance, fewer mistakes, lower costs, and better decisions. Coming to the fact how important data quality is- it’s high time for companies to pay the attention it deserves.
Caution: Bad data is the cruel living human. Every day, businesses send packages to customers, managers decide which candidate to hire, and executives make long-term plans based on the data available. When data acts as a villain, there are immediate consequences including angry customers, wasted time, and added difficulties in the execution. You know the sound bites — “decisions are no better than the data on which they’re based” and “garbage in, garbage out.” But do you know the price tag of your organization?