You must have heard of Bitcoin, the leading digital asset even if you're not aware of what cryptocurrencies are. After massive booms over the years since Bitcoin began, it has been on the lips of many people and has led to more digital devices.
The growth of digital assets means that crypto-exchanges are emerging which have grown over the years. Statistically, some crypto exchanges are taking place and companies with intelligent social media strategies have emerged from the crypto space. In this article, we will discuss the social media strategies of the world's leading crypto companies.
Binance
According to the volume on the platform, Binance prides itself on being the most popular crypto exchange. Since 2018, the Crypto exchange has held the world's largest exchange of cryptographs. The exchange has more than 100 digital assets and its own cryptography known as the BNB listed on its platform.
What is so typical about Binance?
- The official Binance Twitter handle is home to more than a million followers of Twitter. Twitter verifies the 9 handles of the exchange.
- Social accounts of Binance are super active in dealing with user queries (if any). The experience of customers is unique.
- The exchange employs a cross-marketing strategy, which means that the platform is also present in other countries and streams.
- Updates rolled out for and via one platform will be reshared and retweeted by Binance's other social handles.
- Binance posts videos to inform and educate about their offers with the best hashtags and icons.
- During events and lectures, participants will be able to reward and excitement by tagging the official handles of Binance and using their respective hashtags for their presence in social media events.
- Posts about every major festival/event.
Coindesk
In the crypto room, Coindesk offers real-time market analysis as well as breaking news. The platform offers information on digital assets, real-time market volumes, and Blockchain ventures. As a result, Coindesk has a huge social media presence and a large number of followers.
Uniqueness of Coindesk
- One of the most well-known and well-respected crypto media outlets.
- Coindesk provides price research alerts.
- Provides timely, reliable, and effective news. Often, a first-time news publisher would only have a few primary sources to work from.
- It also features an opinion piece written by experts in the field.
- Multiple quotes/sayings from the same report/interview are shared.
- Some of Coindesk's reporters/employees are well-known for sharing their reports and providing links to the company's official account.
Coinpedia
Coinpedia was founded in 2016. Coinpedia is a well-known provider of blockchain technology, events, and information services, as well as digital assets. Furthermore, it is a self-contained platform that includes blockchain, cryptocurrency, and decentralized applications. And a plethora of other crypto-related web-based data.
What is so special about Coinpedia?
- They share the most recent crypto developments, as well as blockchain and bitcoin updates regularly.
- On their social media accounts, they post regular analysis and price forecasts.
- The main team at Coinpedi creates interactive posts that link users to the platform's official social accounts.
- Delivers timely, dependable, and effective news
Blockfolio
Blockfolio is a data and insight platform for Blockchain technology ventures in the cryptocurrency room. The company offers crypto-related information, data, and news. The most incredible aspect is that they have free services throughout. Blockfolio is a website that provides big updates on cryptocurrency and the Blockchain network.
Uniqueness of Blockfolio
- Members of Blockfolio's social media network will use their services for free.
- They make price forecasts on their handles based on historical data.
- On their handles, they post breaking crypto news.
- Blockfolio not only posts about their services daily, but they also share fascinating knowledge about current and historical events related to bitcoin and blockchain technology.
CoinMarketCap
CoinMarketCap is one of the most dependable sources of open crypto market data. The platform is known for providing market research, crypto price, market volumes, and market capitalization, as well as company information, and was recently acquired by Binance. CoinMarketCap is the place to go to if you need all the analysis on a particular cryptocurrency; it's no surprise they have a large following on social media.
Specialty of CoinMarketCap
- They have a sizable social media following.
- Their social media support desk is one of the most responsive.
- They have regular analysis and price forecasts on their social media accounts, as well as crypto market cap updates.
- Weekend reads and study papers on special subjects are available on the website for their followers.
- Every year, they hold a big event to attract new followers and users to their website and social networks.
Ripple
Ripple is a blockchain-based financial services company that uses its native token, XRP, to address the liquidity problem in financial institutions. The company has improved its offerings over time and now offers quicker and more seamless payment services with XRP, the third-largest cryptocurrency.
Uniqueness of Ripple
- Internally, Ripple has a quick talk conversation with the company's chief executive, who announced the company's big updates.
- Ripple's top executives are well-known figures in the cryptocurrency world.
- Ripple's staff is quick to reshare big developments and views exchanged by their top-level executives.
- Many people consider Ripple's native coin, XRP, to be a "controversial cryptocurrency," but it has a wide group of supporters.
- As a result, members of this group use the hashtags XRP and Ripple, as well as tagging Ripple and its executive team, to post various updates and thoughts about XRP on their social media accounts.
Wazirx
WazirX is India's leading cryptocurrency exchange, founded by Nischal Shetty, Sameer Mhatre, and Siddharth Menon. It is best known for serving Indian crypto traders and consumers, with a variety of tokens available for trading on their website. With the acquisition of the platform by Binance, the world's largest crypto exchange, the platform became the first Indian exchange to be purchased by a foreign exchange.
Uniqueness of Wazirx
- Social networks are very involved, and the team is very responsive to the user's questions.
- It holds trading competitions/contests on a regular basis, especially when introducing new trading pairs.
- WazirX's main team creates interactive posts that connect users to the platform's official social accounts.
- WazirX's social strategy team discusses the platform's monthly events. As a result, their followers develop long-term faith in them.
TrustWallet
Users can submit, receive, and store cryptocurrency tokens using Trust Wallet, a decentralized wallet. According to reports, the platform serves over 1 million users and allows users to use decentralized applications (dApps). The card can be used to buy Bitcoin, Litecoin, Ethereum, XRP, Bitcoin Cash, Binance Coin, and other tokens.
Specialty Of Trust Wallet
- The team uses interactive content such as memes, videos, and text to promote their wallet.
- Trust Wallet is a highly social media account that interacts with other accounts' messages.
- The platform's highly engaging content on Twitter encourages users to take action. It uses the fast query, meme, picture, gif, and video to cleverly test user intelligence.
To sum up, these are the companies with the best and smartest social media practices that effectively respond to crypto traders and consumers. As a crypto and tech marketing company, they collaborate with leading brands to develop their user base both offline and online.
These digital assets, which range from art and music to tacos and toilet paper, are selling like 17th-century exotic Dutch tulips, with some fetching millions of dollars.Are NFTs, on the other hand, worth the money—or the hype?
Some analysts believe they, like the dotcom mania and Beanie Babies, are about to burst.
If a certain asset is in demand, cutting down the supply should theoretically increase its value.However, many NFTs have been digital works that already exist in some form elsewhere, such as legendary video clips from NBA games or securitized versions of digital art that are already floating around on Instagram, at least in these early days.How Is an NFT Different from cryptocurrency?The term "non-fungible token" refers to a token that is not fungible.
The fungibility of cryptocurrency makes it a secure way to execute blockchain transactions.NFTs aren't like other materials.
Most people are familiar with blockchain as the underlying technology that allows cryptocurrencies to exist.NFTs are most commonly kept on the Ethereum blockchain, although they can also be held on other blockchains.An NFT is made up of digital objects that represent both tangible and intangible objects, such as:ArtGIFsVideo and sports highlightsCollectiblesVirtual avatars and video game skinsDesigner sneakersMusicEven tweets are taken into account.
Jack Dorsey, a co-founder of Twitter, sold his first tweet as an NFT for over $2.9 million.They also obtain exclusive rights to the property.
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The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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