Whether you’re a retailer or logistics company, you can’t afford to miss delivering products within stipulated timelines. Today, consumers are habitual with same-day deliveries and are ready to pay more for quick shipping. While the demand for timely delivery already saw a rise over the past few years, the COVID-19 created an additional surge in demand as more people shopped online.
In March 2020, US shoppers purchased online 58% more than in March 2019. Moreover, 20% of Americans bought groceries online for the first time in that month. As such, delivering your goods on time and providing good customer service is essential for any business. However, many organizations are struggling with countless challenges while trying to deliver on time.
Fortunately, technology has advanced to lend a helping hand to delivery and logistics businesses. Using a route optimization app, you can now streamline your workflow and meet deadlines every time. Let’s take a look.
Routing Challenges Faced by Transportation Businesses
We know online shopping is increasing exponentially due to its many benefits. But businesses face several issues internally while transporting the goods. What exactly are the challenges currently plaguing transportation businesses? The answer is below.
Increased Demand
As noted earlier, people are now shopping online at a greater rate. From groceries to fitness equipment, the ease of buying online has appealed to many around the world. As a result, businesses are experiencing more orders, pickups, and deliveries. However, most companies are not prepared to accommodate and manage the spike in demand.
Route Planning
Logistics businesses still use the pen-and-paper process to plan driver routes. The process is full of inefficiencies and cannot make room for real-time scheduling or planning. Fleets drive around more and cover unnecessary distances that increase costs and delivery time.
Fleet Tracking
Keeping an eye on your drivers is essential to ensure performance and timely deliveries. Without a centralized tracking process, businesses have to rely on phone calls to track their fleet. This creates opportunities for your drivers to lie and waste time by giving the wrong location.
Communication
Communication between drivers and the headquarters is problematic when only phone calls are used during deliveries. Sometimes, due to bad reception, the phones may be unreachable or often cause miscommunication. It’s not a reliable way to keep track of the deliveries. Also, your productivity takes a downturn.
Customer Service
Today, customers are extra cautious and demanding about their parcels. For example, a customer may request delivery at a specific time. Or, they may want you to leave the parcel at a special place to avoid theft. Tracking all customer requests, relaying them to drivers, and fulfilling them successfully are big challenges.
Read more on importance route optimization app
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So it is the right time to make your business digitally strong & build brand awareness among people.
This is mainly because of the saturated market that has become competitive.
For those businesses that are looking to gain a better competitive edge, a better app launch strategy is essential for the success of the app.
Here we have come with the six steps that would help in the launch process.
A thorough understanding of the products is essential while approaching the other steps, hence saving your time and money.
So, always focus on why it differs from the other products.
To show success or failure, first of all, come up with some goals and measure them.
