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How to Track Your App Users' Behaviour and Why

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Veronica Taylor
How to Track Your App Users' Behaviour and Why

Suppose you’ve developed a great fintech mobile application, tested it, uploaded it into AppStore and Google Playmarket and officially launched the new product. Some expectations would be that the main effort goes to promotion, advertising and SMM. However, data from AppStore and Google Playmarket can serve as a valuable source of insights for product upgrading and fast troubleshooting.

The key to success with mobile apps is to track and analyze your users’ behaviour. For this, you should use metrics for mobile app. Nowadays, the life of an app owner is not easy - you can choose from 40 to 100 KPIs to track. 

You pull the data via iTunes Connect for iOS and from Google Play Console for Android and, using the raw data run simple calculations to determine the critical KPIs for apps. App KPIs is anything you can track about your user’s interaction with the mobile application. Of course, there are a lot of online tools for more sophisticated calculations for mobile apps. I guess Google Analytics is the most famous one.

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Veronica Taylor
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