Mobile app advertising refers to ads and ad campaigns expressly designed for mobile devices. In this context, “Mobile devices” include smartphones, tablets, or wearable devices. Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.
Mobile also enables location marketing in a way that desktops can’t match. And, because consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them.
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