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How to Choose the Best Ecommerce Platform for Your Online Print Shop

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Anita Sharma

Creating an online print shop is a lot of work. Right from technology to user experience to website maintenance, your brains are about to do some overtime. It is a tough journey – agreed, but it is not impossible. In this ultimate guide to create an online print shop for your web to print business, you would find all the information required for a perfect online business setup. 

Web to print e-commerce website builder

An eCommerce builder is online software that makes it easy for you to build your very own online store. It is a user-friendly tool that requires no advanced technical knowledge, skill, coding knowledge, and a high-end computer setup. 

Just make sure you are connected to the internet, and you are ready to set up your online web to print store. 

  • Find a website builder

Maybe we are exaggerating, but even the selection of eCommerce website builders is going to be tough. There are many online store builders, and only one thing can save you – your budget. 

Before you begin the work, make sure you have a budget plan. It should not be less; it should not be more; it just should be perfect. Talking of options, here is a list of eCommerce website builders you can try out: 

  1. WordPress (Good for small businesses) 
  2. Shopify or Magento (Good for large stores)
  • Select the right website builder

Businesses can be broadly divided into two types – small businesses and large businesses. A business that is small today would aim at becoming big, and thus scalability of the platform is very much important. You might even have to migrate to a newer technology that supports your new needs. Furthermore, a large store has to define its business goals and would have to align all the technical tools needed to support large operations. Large traffic on your site can crash your website, making you lose good leads; plus, branding and marketing hold a big chunk of the entire budget. In this section, we would help you understand what would be good for your online print eCommerce site as per the size of your enterprise. 

For small stores

For small stores, it is not recommended to invest in the big web to print software. You can start with the available SaaS products and later move on to customized software once sales start looking good. 

We recommend you go with WordPress development; it is one of the most SEO-friendly technologies and offers a plethora of plugins that can help you boost your sales. WordPress also has good customizable free themes/ templates, which saves a lot of money.  

For Large Stores 

If you want a website with more than just basic features, your needs cannot be meet out with WordPress. Enterprises that sell more than ten products and have a turnover of $1000+ are recommended to go for high-end platforms such as Shopify or Magento.

The Shopify plans start from $29 – $299 per month and offer 50 modern themes.  The platform comes with features such as inventory management, email marketing, sales tools, etc. However, you would have to pay 2.6- 2.9 % commission and 30 cents as a transaction fee if you are not using Shopify payments. 

Likewise, Magento is the most trusted eCommerce development platform. Magento is available in two versions – Magento 2 Open Source and Magento 2 Commerce. Both the editions can be used to develop eCommerce sites of any size and of any type. However, the Magento Enterprise version comes with other add-ons that can help you streamline your business. 

  • Try for free

The platform is a very important aspect of setting up the web to print software, and thus, you must test your eCommerce website builder before launching your business site on it. 

You can try both WordPress and Shopify on14 days free trial. Now start testing by asking yourself the following questions: 

  1. Is the template/theme user-friendly, and can you customize it?
  2. Is the template blending well with your brand?
  3. Is it easy to categorize products and add new products? 
  4. Can you make sub menus and add new pages to the site easily? 

The website should be easy to use and must have all the necessary tools required to manage your business operations. You must compare the sites well and see if upgrading your plan would solve the problem.

Read more: https://www.wtpbiz.com/best-online-print-shop-ecommerce-platform/

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Anita Sharma
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