The global Content Marketing Software is expected to reach a CAGR of 18.7% with a market size of around USD 22.6 billion by 2028. Content Marketing Software is witnessing significant demand across different industries as there is an increase in the adoption of personalized content and customer engagement through content marketing software for the growth of the revenue of the business
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Content Marketing Software's increasing demand is due to an increase in visual content by marketers to enhance their product or service to the customers. There are new techniques been adopted for increasing content production for various organizations. In Business to the Customer organization, having personalized content is important as it created brand loyalty and decreases customer retention.
In the current scenario of the global pandemic, there has been the cancellation of events and conferences, which has led to the rise in digital technologies, as organizations are trying their best to deliver personalized content remotely. With the growth of social media, advertising, the market has increased drastically.
The Content Marketing Software market is divided into North America, Europe, APAC, Middle East & Africa, and Latin America. North America is has dominated the market in the Content Marketing software industry because of the acceptance of the technology by large enterprises in this region. Besides, the Asia-Pacific region is expected to have significant growth in the coming years, due to the rising awareness about the technology and moving towards a customer-centric approach.
Some of the players of Content Marketing Software are Oracle, Adobe, Salesforce, Hubspot, Alma Media, Curata, and various other players in the market. Most of the players are spread across various regions focusing on inorganic and organic strategies.
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Segment Overview of Content Marketing Software Market
Component Overview, 2018-2028 (USD Billion)
Solution
Lead Generation
Brand Awareness
Customer Acquisition
Other
Services
Professional Services
Managed Services
Content-Type Overview, 2018-2028 (USD Billion)
Social Media
Blogs
Videos
Infographics
Others
Application Overview, 2018-2028 (USD Billion)
BFSI
Government and Utilities
Healthcare & Life Sciences
IT & Telecom
Media and Entertainment
Manufacturing
Retail and E-commerce
Travel & Hospitality
Others
Organization Size Overview, 2018-2028 (USD Billion)
SMEs
Large Enterprises
Regional Overview, 2018-2028 (USD Billion)
North America
U.S.
Canada
Europe
UK
France
Germany
Rest of Europe
Asia Pacific
India
China
Japan
Rest of Asia-Pacific
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
South America
Brazil
Rest of Latin America
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