To make Smart Bidding strategies easier to use & work with. Google Ads have recently announced that instead of 4 strategies, they will be merged into 2.
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Listing advertisement – Listing ads are text ads that appear at the top of Google search results pages.
Review of CPM bidding – You can pay for ad impressions in viewing range, not on a cost per click.
With bidding of viewing range impression cost (vCPM), payment will be made for 1,000 advertisements displayed in the viewing range.
Placement bid – As with keyword valuation methods, if your ad is performing well on a specific placement, you may consider raising the bid for that placement.
Select Bids in Other Ways
You can also set bid adjustments.
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Aditya Sharma 2020-12-31
Google started limiting the number of the unique search terms that will show the Search Terms Report and will show only the ones that have been searched by the significant numbers of users.
The search term report within the Google Ads never contain all the searches that your ads have served on or even on every search that may lead to the click.
To know more about this please click on the prescribed link https://www.amritsariablogs.com/post/how-ppc-impact-your-google-ads-change-to-the-search-term-visibility
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