Did you hear about the job of web editor and since you love to write, did you think it could be done for you? You've come to the right place! But you can't become a web editor without knowing what your job really consists of, we agree. Here, I'll explain what a web editor does.
- For which clients he works.
- What content he writes.
- What jobs he can do, etc.
For example, I am no longer a web editor today. I am happy to be a manager. It is one of the many professions in the field of web editorial. But you must already go through all the web writing training to choose your own voice in this area. At the end of your reading, you will know everything about the profession of web editors!
The job of a freelance web copywriter
It is often a good idea to follow your instincts. But you still have to ensure your rear! So I suggest you, before you get into the profession of the freelance writer (or web editor), to provide you with some details on the reality of this profession.
We will try to touch a little on all the subjects that revolve around the different professions related to writing optimized for the web, also many organizations offer online copywriting course. For example Maginesolutions.com, and the missions that this implies, the necessary equipment, the people likely to be your clients...
Are you interested in the program? Well, let's go for immersion in my profession as an SEO web copywriter!
01. Jobs in web writing
At first glance, we are often reluctant to embark on a web profession. Because obviously, starting a freelance is riskier than a stable employment contract. But when you look at the statistics, web writing is obviously a profession of the future! To give you an example: in 2016, the number of web writing requests increased by 157%. In the digital age, now is clearly the right time to get started in SEO web writing! And that's where all the know-how and genius of web editors come in! As we often say, “content is king”. And the kings for writing understandable content are professional writers!
What you can do in web writing
There are a huge number of web pages and articles on search engines. This is why semantic and editorial SEO optimization of the content of these articles is essential. You can choose to specialize in a particular branch of writing. For example, if you become a legal web editor, you will be contacted to write optimized articles concerning reforms, or major shifts in French justice. But if you don't have a favorite sector, you are free to remain general: you can then touch everything and have all the hats. Community manager, SEO, designer copywriter, web journalist, editor-in-chief, content or editorial strategy creator.
No matter which direction you choose to take, the assignments related to SEO web writing vary depending on the needs of the clients.
02 What does a web editor write?
You can choose your preferred field, which can help in writing relevant articles and paragraphs with quality content. Otherwise, you can also stay vague and enrich your general knowledge on different subjects. It all depends on your curiosity and the career plan you have in mind! In any case, writing for the web means being able to adapt to anything. Every day you can have varying requests for the type of web content writing. When you start as a self-employed web writer, you are constantly asked to write different articles.
Requirements vary by client, as does editorial content. Datasheets, blog posts, net linking, mesh inner, blogging, internal links, editorial charter, search the main keyword ... The content of the services that may be requested from you is often unique.
Be versatile
The main key to success as a web copywriter in this kind of situation is adaptation. And above all, do not panic! If customers ask you to create new-oriented content, don't refuse because you never did. It is the diversity of the missions that will make you a good web editor.
In any case, you will have to learn all the editorial rules that allow the production of written editorial content, in compliance with the requirements of digital communication and marketing strategy.
So take your courage tomorrow, trust your abilities, and seek to improve the writing of your articles!
03 The web editor's material
Any freelance copywriter needs a minimum of material to be able to do a job that meets clients' expectations. Obviously, you're going to need a computer to allow you to write optimized content. No matter how powerful it is, it still needs to have enough memory and speed not to exhaust you nervously. You can choose a desktop computer, but the advantage of a laptop is geographic mobility. So if you're on the move or you're a fan of cat bars, you'll be able to find inspiration from everywhere. And even become a digital nomad! Thereafter, you can find various free software allowing you to search for keywords, to integrate the writing of the article content, or spelling correction for SEO.
Afterward, if you prefer to write professional content manually, you can always arm yourself with a pen and a sheet. But having a computer is still essential. Once you have your web copywriting material available, you also need to identify your potential clients!
04 The type of clients
If you start your own professional blog, you are likely to get contacted by a whole bunch of different clients for SEO content creation. That said, you can also decide to prospect yourself: you contact people you have found on the internet, and you offer them to write the editorial content of the main site. You will then come across communication agencies, SMEs and SMIs, editorial platforms, and even local artisans or start-ups.
For the selection of your clients, it is above all a work of feeling.
It can happen that a customer does not give you any more news when it is time to pay. In this case, try to be a little patient, without giving up! Don't hesitate to send a few emails and call several times, without harassing your client.
Trust your instincts: if you can't sense a client, ask them for a deposit before you start work. The main thing is that you trust without letting you go. It is acquired little by little!
05 Why become a web editor?
I got involved in writing unique content relatively late. Like many things in life, web copywriting came as an opportunity, which I grabbed. And 10 years later, I really don't regret it! Obviously, some aspects of the profession of web editor are complicated to manage, but far from impossible. For example, you need great willpower when it comes to motivating yourself, as well as a good sense of organization. Without forgetting obviously a sense of commerce, and a pretty feather. But it's all a question of motivation!
In my humble opinion, the negatives are more than outweighed by the advantages of being a web copywriter. I have complete freedom in my job, and I am only accountable to my clients, and myself.
And above all, the prospects for development are endless. At any time, freelance writers can change their specialization, clients, workplace… It has a pretty exhilarating side, I admit.
Afterward, as I told you, it's all a matter of envy. You have to be able to take each other by hand and know what you want. But nothing is impossible!
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