We’ve split gaming into hyper casual and non-hyper casual, as the two have continued their extremely different trajectories in terms of user behavior. Gaming held onto its crown as the biggest mobile vertical, with 33% of all downloaded mobile apps now games.
Table of Contents
- Mobile app trends and promotion strategy in 2021
- buy keyword installs
- google play aso
Mobile app trends and promotion strategy in 2021
1. The mobile gaming industry was valued at USD $165 billion in 2020, and with increased projected growth is predicted to hit USD $180 billion in 2020.
2. Asia is still the biggest marketplace, making up USD $41 billion of the total value. The number of mobile gamers grew from 1.2 billion to 1.75 billion, marking an increase of 46%.
3. Of these gamers, 620 million are in China, 213 million are in the U.S., and 38% are willing to pay for the games.
4. Of the total global gaming industry, mobile games now make up 51% of revenue with hyper casual projected to hit the USD $2.5 billion mark in 2021.
5. The overall vertical has a market forecast of USD $219.9 billion by 2023, with Google Play revenue continuing to increase faster than App Store revenue, at a rate of 19.6% to 13.2%.
E-commerce:
With a 58%9 increase in in-app transactions from 2019 to 2020 and years of growth trumped in Q1 of 2020 following the introduction of lockdowns, e-commerce also reported its biggest year ever.