Introduction
This assignment is going to enlighten the significance of using the advanced technology of artificial intelligence in capturing the voice of the consumers. Be that as it may, artificial intelligence in its different incarnations would provide the consumer service unit of an organization with the capability of understanding consumer behavior, as well as the purchasing and decision-making pattern of the customers and hence, would end up adding value to the overall consumer service and experience served by the business association. For instance, an artificial intelligence technology chatbot is used to deal with multiple consumer queries simultaneously and at once. However, in the analytical discussion below the concept of artificial intelligence is going to be discussed with enlightening the way it can help the business professionals, managers and marketers understand the buying pattern and behavior of the customers. Moreover, the discussion is going to present the implications of different artificial intelligence technologies in marketing as well as in bolstering the consumer services provided by a business organization. In addition to that, the applications of artificial intelligence in enhancing the overall consumer experience would be analysed and evaluated in the discussion below. Notwithstanding that, the analysis is going to highlight the fact of the way predictive artificial intelligence technologies would impact the purchasing and decision-making aspects in the modern industry.
The Concept Of Artificial Intelligence
Figure 1. The artificial intelligence system
(Source: Brundage et al.2018, p.54)
The term artificial intelligence defined assignment writer is a buzz word of today’s hyper connected and highly advancing modern business world. However, it can be defined as the simulation of human knowledge, intelligence and skills in machines which would be programmed for thinking and understanding like humans so that it can imitate human activities. In addition to that, the term artificial intelligence would likewise be applicable for any type of machine which would exhibit the traits or characteristics relating to a human mind, for example, critical thinking, learning, problem-solving and strategic analysis and so on (Brundage et al.2018, p.54). Be that as it may, it is signified as one of the most important parts of computer science which continues focusing upon the building of intelligence machines in order to work and thing like the human beings such as problem-solving, speech recognition, planning and learning and so on (André et al.2018, p.225).
The Implication Of Artificial Intelligence In Business And Consumer Handling
When it comes to analyzing the implications of the advanced technology of artificial intelligence in business and consumer management, it can be analysed that it has already been used in various types of business applications such as data analytics, natural language processing and automation etc. On the other hand, all across the global industry nowadays, the mentioned three different fields associated with artificial intelligence involve streamlining the business operations as well as adding value to business efficiencies of consumer handling (Buhalis and Sinarta, 2019, p.871). Nevertheless, it is noticed that automation is responsible for alleviating the repetitive tasks whereas data analytics would provide the business professionals with the insights which they have never experienced before. In addition to that, the artificial intelligence technology of natural language processing is responsible for allowing for helpful chatbots, effective accessibility and intelligent search engines for the individuals that would visually be impaired. Apart from that, there is ample use of artificial intelligence which can add extra momentum to business management and consumer experience these days. For instance, it ensures cross-referencing and as well as transferring of data with updating the business files. In addition to that, it is capable enough of forecasting consumer behavior along with providing product and service recommendations to the businesses accordingly (André et al.2018, p.665).
It is analysed that since the consumer nowadays gets aware of simply how much information the business organizations have been accumulating, the need for a high level of security and transference into what information is collected, the way it is utilized and the way it is secured would grow only. Plagiarism free assignment help experts defined It is worth mentioning in the context of the implications of artificial intelligence in capturing the voice of the consumers and ensuring the fulfillment of customer needs that, data security and data transparency is one of the essential consumer service or handling area in which artificial intelligence is responsible for making a potential difference these days (Belanche et al.2019, p.302). Be that as it may, it helps detect the fraud by designing personalized marketing and advertising messaging. Furthermore, it can enhance consumer service and experience by means of chatbots or telephones. Therefore, it is analysed that indeed a majority of business experts consider that the business and consumer applications of artificial intelligence continues advancing to such a lager extent that people these days work and live it alongside every day even without realizing the same (Davenport and Ronanki, 2018, p.986).
The Way Artificial Intelligence Helps In Understanding The Buying Behavior Of The Consumers
Figure 2. The Role Of Artificial Intelligence In Understanding Consumer Behavior
(Source: Davenport et al.2020, p.2044)
In the modern technology era, artificial intelligence got emerged rapidly whilst it is responsible for advancing the way of noticing and understanding marketing. Artificial intelligence surprisingly is signified as one of the business assets considering the advantages it would offer provided the business professionals utilize this technology wisely. In addition to that one of the potential benefits of this technology is the progressive impact which it has made through helping the marketers understand and analyse the buying pattern and behavior of the consumers (Mogaji and Erkan, 2019, p.226). It is noticed that the marketers these days pay attention to study the behavior and decision-making pattern of the online service users for increasing the efficiency of the marketing strategies and plan they make. On the other hand, the accumulation of essential consumer information such as views, searches and browsing patterns and so on would end up helping the marketers in understanding and predicting the preferences of their target audience successfully and efficiently. In recent time assignment tutor opined marketing and artificial intelligence are noticed to work combinedly whilst machine learning and artificial intelligence have rapidly been getting one of the parts and parcels of marketing. Be that as it may, with the continual evolution and emerge of technology, artificial intelligence certainly has modified the strategies and tactics associated with marketing (Davenport and Ronanki, 2018, p.986).
These days, it is consistently enhancing the presence of marketing in a large range of marketing technologies from Chatbots to Siri and predictive analysis to Google’s Alexa that is responsible for attracting the consumers as well as strengthening the interaction of the businesses with their customers. Be that as it may since artificial intelligence has impacted strongly the marketing advertisers searching for innovative strategies and approaches in order to revolutionize the campaigns, services and products they design to grab customer attention (Buhalis and Sinarta, 2019, p.871). However, it is needed to be mentioned here that the trend of accumulating consumer behavior for predicting future consumer behaviors put in place back in the year 1998 whereas the companies tend to execute the same through analyzing and evaluating the past marketing campaigns as well as assessing the way the target market ends up reacting to their services, products, marketing and promotional activities and consumer service and experience management initiatives with the help of artificial intelligence which gain enable then understanding which of the content gets the most assertive consumer response and engagement and thus they can deploy more posts of which the consumers desire to see (Davenport et al.2020, p.2044).
Be that as it may, the analysis of consumer behavior and artificial intelligence is responsible for offering better insights when they are related closely to being utilized together. In addition to that, the retailers at times end up figuring out a natural link between consumer behavior and artificial intelligence (Belanche et al.2019, p.302). It is noticed that to accumulate relevant evidence as well as to analyse and assess the way the consumers have been shopping nowadays are increasingly complex because of the availability of a wide range of customer information. However, artificial intelligence makes it easy and therefore when it is combined with the human-produced information and data intending to analyse customer behavior, their buying pattern and decision-making aspects, the real benefits offered by artificial intelligence would come into the picture (André et al.2018, p.225). Be that as it may, for the business organizations, it is mandated these days to use artificial intelligence for analyzing the online purchasing pattern and behavior of the consumers for the sake of surviving in the dynamic and incredibly competitive business place. On the other hand, assignment help UK retrieved with the advanced features of artificial intelligence such as customized and personalized marketing messages, the consumers would be compelled for checking out the resent offers and product or service features being provided by a brand which all would be the outcomes of behavioral marketing executed by means of artificial intelligence (Mogaji and Erkan, 2019, p.226).
The Implications Of Artificial Intelligence In Behavioral Marketing
Strategic Decision Making
The marketers with the help of artificial intelligence are efficient to make strategic decisions on the basis of the consumer information collected. However, artificial intelligence would target a certain group of audience by sending customized marketing messages. As a result, the targeted customers end up feeling connected more to the brand by being encouraged to remain loyal to that specific brand (Lu et al.2019, p.809).
Enhanced Sales
Email marketing campaigns are considered to be a significant aspect of an effective digital marketing strategy. However, the traffic generated through email portal is responsible for contributing to the sales to a higher extent but at the same time sending the customers long emails as well as reverting to the lengthy consumer queries is precisely a tedious job. Therefore, with the involvement of artificial intelligence, the feature of text summarization has made a drastic change with allowing the sales team to address the consumer issues efficiently and swiftly resulting in not only improvising sales but also adding value to consumer service and experience (Kumar et al.2019, p.1142).
Relevant And Enhanced Search Outcomes
Previously Google was responsible for analysing the needs and interests of the users through using the keywords. However, nowadays, artificial intelligence makes it possible to rely no longer on the keywords for enhancing the search outcomes. These days, Google can identify genuine and high-quality content by ranking the same on the top whereas banning the plagiarized and fraudulent ones employing the advanced artificial intelligence technology (Hoffman and Novak, 2018, p.206). On one hand, it is accelerating the enhancement of the digital marketing activities which has gained popularity among the SEO professionals as well as marketers these days. On the other hand, the rapid up-gradation of the artificial intelligence technology, as well as the emergence of the concepts of artificial intelligence, is responsible for removing all types of challenges and barriers in the domain of content publicity. Be that as it may, the search engine involves understanding the complex language associated with the words as well as the relations of the same to the online searches in a smarter way. However, with all the features of artificial intelligence, the users nowadays are capable of finding the information that they are searcher for easily sparing them the effort and time they contribute to scroll through loads of articles for finding the most appropriate and relevant one (Hall and Pesenti, 2017, p.242). To know more take, immediate assistance from SourceEssay essay writing help experts
Tracking Consumer Experiences Besides Curating The Content
There are multiple numbers of consumers that have ended up dropping their experiences and requests along with expressing their expectations relating to a service or product which they desire to purchase or the one which they already have bought. However, all these feedbacks carry different values to the content creators, product designers and multiple other professionals associated with relating, advertising and marketing the products or services. Therefore, designing a compelling service or product descriptions regularly comes under a monotonous work practice (Jakšič and Marinč, 2019, p.887). Even though it needs creativity, developing over and over again the same type of content can be very boring at times. Therefore, in such times, the deep learning feature of artificial intelligence can be a saviour for the professionals. However, it is responsible for extracting the most relevant consumer information based on user activities, feedbacks and needs with curating these contents accordingly (Syam and Sharma, 2018, p.1099).
Artificial Intelligence For Improved Consumer Insights
It is evaluated that, the marketers these days require to comprehend consumer expectations, behavior, interests, needs and preferences for the sake of serving them with the relevant and most demanding services. Therefore, utilizing the psychometric and demographics of the consumers during they browse the internet, artificial intelligence continues collecting the information relating to the online behavior of the customers with analyzing that information (Kumar et al.2019, p.1142). Be that as it may, ample consumer information such as brand preferences and purchasing frequency of the users would be revealed through the information acquired by artificial intelligence. In addition to that, the application of artificial intelligence is noticed to enable the sellers understanding the preferences, interests, expectations, wants and needs of their target audience. On the other hand, segmenting the target market, it would help the companies or brands in understanding which products or services the customers are looking forward to purchasing. Therefore, it can be said that artificial intelligence plagiarism checker is responsible for helping the businesses in predicting the buying behavior of their target consumers in the easiest methods possible (Hoffman and Novak, 2018, p.206).
The Use Of Artificial Intelligence In Improving Consumer Experience
Figure 3. The Use Of AI To Nurture Consumer Experience
(Source: Riikkinen et al.2018, p.342)
It is analysed that better consumer experience leads to an enhanced level of consumer satisfaction, advocacy and loyalty and hence a nurturing consumer experience has consisted as one of the potential goals across several business organizations (Milgrom and Tadelis, 2018, p.119). In addition to that, a good consumer understanding is signified as the first and most essential step towards an outstanding consumer experience on top of that leveraging technology of artificial intelligence would end up adding value to the understanding of the consumers. Be that as it may, natural language processing, machine learning and natural language understanding would likewise be responsible for accelerating the analyzing of consumer feedback as well as consumer sentiment at scale (Lu et al.2019, p.809). However, it is worth mentioning here in this particular context that speed and precision would be accomplish able by human efforts. Apart from that the potential areas in which artificial intelligence could help would include marketing and sales. On the other hand, the tools associated with artificial intelligence continues offering white-space analysis of sales with recommending immediate initiatives on the opportunities. Be that as it may, in marketing, artificial intelligence is responsible for empowering the solutions that would enable a business organization generating very personalized consumer messages to a degree which would never be accomplished by means of human efforts only (Riikkinen et al.2018, p.342).
In addition to that, the virtual consumer assistance developed by dint of artificial intelligence could be utilised for adding value to the overall consumer experience through minimizing the time to respond. Notwithstanding that, artificial intelligence would help enhance consumer involvement by allowing the companies to deliver on the changing expectations of the customers through pre-empting, resolving and predicting the consumer issues quicker as well as better than ever (Milgrom and Tadelis, 2018, p.119). Additionally, nowadays, the global companies combine artificial intelligence with automation, data and analytics under their strategic vision for the sake of scaling it with transforming the business around every process and function. Therefore, subsequently, the companies would be capable of enabling their clients breaking down the siloes in the business as well as creating more adaptive and agile processes besides empowering effective decision-making for capturing the emerging scopes (Jakšič and Marinč, 2019, p.887). To know more, feel free to contact instant assignment help writers.
Conclusion
The discussion would be ended by drawing this conclusion that these days marketing and artificial intelligence are noticed to work combinedly whilst machine learning and artificial intelligence have rapidly been getting one of the parts and parcels of marketing. However, on one hand, with the continual evolution and emerge of technology, artificial intelligence certainly has modified the strategies and tactics associated with marketing. On the other hand, the accumulation of essential consumer information such as views, searches and browsing patterns and so on would end up helping the marketers in understanding and predicting the preferences of their target audience successfully and efficiently. On the other hand, it not only saves manpower but also can save time along with helping the consumers in addressing issues even more effectively. In addition to that, the significant advantages of artificial intelligence in terms of ensuring better consumer experience and services would be providing the marketers with the capability of understanding as well as analyzing the buying pattern and behavior of the consumers. It is noticed that the marketers these days pay attention to study the behavior and decision-making pattern of the online service users for increasing the efficiency of the marketing strategies and plan they make. Nowadays, artificial intelligence makes it possible to rely no longer on the keywords for enhancing the search outcomes. These days, Google is able to identify genuine and high-quality content by ranking the same on the top whereas banning the plagiarized and fraudulent ones by means of the advanced artificial intelligence technology.
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