Most companies are in business to make money. It is very obvious that to stay in business, the public needs to know about your company. However, in order to stand out from the crowd, you are going to have to use something totally different that your competition is not currently using. Companies have used banner advertising for years to increase their brand awareness and development. It is nothing new. Print machines, fabrics, print software and even inks have changed and improved through the years. This means you have more choices when it comes to print exposure.
Fabric Print Advertising is Gaining Popularity
https://www.seaarttrim.com So, obviously, the quality of fabric prints has changed as well. It just so happens that fabric printing is one of the main ways that companies use to expose their company brand. As a business owner, you get to choose which types of fabrics to use according to the designated event. For example, you might want to use a different fabric for an upcoming trade show as opposed to the one used in the company's lobby. The types of choices that you decide upon will depend on your budget, whether or not it will be for indoor or outdoor use, the print application, the amount of times the banner will be used and the amount of banners that the company will buy. All of these things will affect the types of fabric prints that your company selects.
Dye Sublimation Will Keep You Ahead of the Game
Although there are many different print processes available, most people would agree that dye sublimation is the best. It has only been around for about 10 years, but the majority would agree that it surpasses many other types of digital printing in terms of both beauty and durability. Dye sublimation is a great form of printing that can be used to promote your company brand because of the usefulness and dependability.
Dye sublimation is a two step process in which an ink is used to print a graphic on a particular type of paper with a digital printer. The graphic on the paper is then transferred to a fabric by applying a high amount of heated pressure. It is during this transfer that the ink transforms into a gas and sublimates into the fabric. Once the process is over, the printed fabric will possess a graphic that has bold beautiful colors that are long lasting.
Polyester Fabrics are the Best Choices
Polyester is the best type of fabric to use for this process. This is because the polymers in the fabric work best with the dye and heat process. This is also why this type of fabric printing does not work well with other fabrics such as cotton. So, make sure that you have polyesters that can range from the solid types all the way to the sheer types such as satin banner materials.
In conclusion, this form of digital printing creates products that can be washed, ironed and easily cleaned. This will save your company plenty of money in the long run. This is unlike vinyl banners that tend to get worn, dusty and faded. Also, fabric prints can reduce the glare that vinyl prints often create as a result of sunlight or bright trade show lights. All in all, fabric printing is a wonderful way to increase your company brand.
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