Do you know how to improve your presence in the online channel and some of the techniques that will boost the distribution of your products? In this article you will learn 10 tips to improve your B2B Lead Generation Service in fashion and footwear.
Marketing is for much more than achieving sales to the end consumer, it is a mistake to attribute it only to this type of sale. In the footwear sector, B2B companies have many opportunities to improve their presence in the online channel.
Follow these tips, be consistent and achieve better results:
1. Set goals
What do we want to achieve? Where do we want to go? How many pairs do we want to sell? These are questions that we must ask ourselves and define before starting to take action. The objectives must provide answers to what, how much and when. Once these questions have been answered and the objectives have been set, we must bear in mind that they must comply with the SMART acronym, which means that they must be:
S - Specific. An objective must be structured with a verb followed by a result and a deadline. E.g. Increase customer base from 150 to 200 in the next quarter. An objective in which no results or time are marked is impossible to achieve.
M - Measurable. Objectives must be quantifiable, they must be assigned figures that allow their results and impact to be accurately measured once implementation has been completed. Once we are carrying out the actions to meet the objectives, we must be able to follow their evolution and rectify if we are not achieving the proposed goals. Analyse possible factors that prevent their fulfilment, whether internal or external, and redefine the objectives if necessary.
A - Achievable. It must be a goal that serves as a challenge and motivation for the company without becoming demotivating. If the objectives seem impossible, many people will give up the struggle to achieve them, while if the opposite is the case, they will be left up in the air because they are not very presumptuous. We have to find the balance that allows us to be ambitious without falling outside our possibilities.
A - Realistic. Objectives must be consistent with the company's resources. Knowing the equipment and tools at my disposal is essential before setting objectives and in order to achieve them later.
T - Time-bound. One of the most important and essential factors is to define the start and end date. In this way we will be able to prioritise and limit investment, resources and actions.
2. Define the strategy
It is important to work with a predefined strategy so that you do not go around in circles. As with the B2C business model, if you start to carry out marketing actions without having a clear idea of when, why and how, the results will never be what you expect.
Therefore, it is essential for any company to develop a marketing plan according to the specific needs of the B2B market you want to target.
When developing this strategic planning, it must be taken into account that the B2B market has a completely different target audience than the B2C market and much slower and more thoughtful decision cycles and processes. In addition, you should always bear in mind that the strategy in the digital channel has to complement and help the commercial strategy and sales actions that you usually carry out in the offline channel.
3. Build trust
Transmitting trust to the customer is one of the most important factors when it comes to influencing the purchasing decision in any sector. Well, if we are talking about B2B this factor is even more important.
A B2B customer needs to know that he can trust the company he is going to order from, whether it is because of its experience in the sector, its production capacity, its seriousness when it comes to serving orders, the quality of the product, etc. That is why it is very important to communicate the company's values correctly, reflecting the company's responsibility and good work. To do so, it is advisable to make corporate videos showing the facilities, production or handcrafted aspects of the footwear that is made, accrediting this communication with opinions from current customers or work carried out and thus ensuring that potential customers perceive that they will be in good hands.
4. Work the database
One of the most valuable assets of a company is to have a good database. For this to be possible, the data and information available must be reliable, of high quality and accurate. Although it may seem complicated, you have to review all the customer contacts you have to date, check that the information is up to date and accurate, avoid duplicates and establish filters that help you to segment, either by region or distribution area, type of business, etc. Knowing our customer contacts in depth will allow us to segment communication in a more agile way according to who we want to communicate with what things, find out in depth our buyer profile and help us to identify potential customers.
You can either use your personal name or business name whereas naming the channel.
once naming chooses a class on the brink of your niche.
Later you furthermore might get to add YouTube channel art and style associate icon.
Always opt for a reputation on the brink of your niche and your heart.
The name that you just selected is additionally reaching to work as a complete.
You need to include channel art into your channel.
You can either use your personal name or business name whereas naming the channel.
once naming chooses a class on the brink of your niche.
Later you furthermore might get to add YouTube channel art and style associate icon.
Always opt for a reputation on the brink of your niche and your heart.
The name that you just selected is additionally reaching to work as a complete.
You need to include channel art into your channel.
You can either use your personal name or business name whereas naming the channel.
once naming chooses a class on the brink of your niche.
Later you furthermore might get to add YouTube channel art and style associate icon.
Always opt for a reputation on the brink of your niche and your heart.
The name that you just selected is additionally reaching to work as a complete.
You need to include channel art into your channel.
