It’s been a few days since the ASO Conference in Berlin so it’s about time for an official content recap. This year the conference was held online and we were joined by over 1500 participants from across 60 different countries, despite the current difficulties and Covid-19 crisis. This article will provide the key takeaways from each session along with links to the presentations.
Although the ASO, Brand and Paid UA teams have the same strategic goals, it is important to take into account the short term goals that differ. This session presented the winning strategy on how to combine cross-team knowledge in creating the product page that everyone will love.
Main content covered:
- Discoverability-first-approach
- Cross-team knowledge
- ROI-first approach
Main takeaway: The session outlined the best possible way to use Net Promoter Scores (NPS) and what its general advantages are. The NPS measures user experience on a scale of 0 to 10 and its advantages include minimizing churn rate, increasing visibility by prompting promoters to refer to your app and generally improving the app by identifying problems associated with the product. Alex and Alice also stated the importance of gathering data on NPS over time to have a better understanding of detractors and leverage promoters. Lastly, they discussed how important it is to find the right balance between different kinds of metrics when building NPS with the aid of an example from Google Play.
Main content covered:
- Minimize churn rate
- Increase the rating of an App
- Metrics when building a NPS
The discussion between the panelists confirmed that their app installs are generally based on a few branded keywords which concluded that the significance of ranking well on generic keywords is important for an app’s success as users are searching for them without a particular brand in mind.
Main content covered:
- Branded keywords
- ASO, Product and Brand
- Volumes, rankings and other necessary metrics
The benefits of localization are endless, but extremely inefficient time-wise when regularly developing an app as well as translating it in many languages. Ilia Kukharev explained how the company automated the process which reduced the time needed for translations from 15% to just 1% saving the team a lot of time. With the aid of Crowdin, the cloud-based solutions ultimately streamlines localization management.
Main content covered:
- Automation of the translation process
- Crowdin streamlines localization management
Main takeaway: In this session, Simon Thillay presented a testing protocol that helps reduce statistical noise in GP Experiments which also identifies possible false-positive results. He also pointed out that receiving enough downloads in each test sample is important to reach good enough statistical power.
Main content covered:
- False-positive results are caused by a lack of control
- In order to reach good enough statistical power, quite a number of downloads are needed in each test sample
With the growth of the mobile app industry showing no signs of slowing down, it has become increasingly difficult to stand out amongst your competitors.
One of these smarter strategies is influencer marketing.Influencer marketing has become a very popular technique over the past few years, bringing a lot of success to many different companies.
Unlike traditional forms of marketing, influencer marketing is considered as much more trustworthy to a potential customer.
This is down to the fact that the followers of a social influencer consider them a highly reputable source, and will be open to trying out something they recommend.What is InfluencerMarketing?Influencer marketing involves the use of individual ‘influencers’ to promote your app to their following on their blog, website, social media channels or all three!
When executed correctly this should come across as completely natural.
This has involved sending “bucket loads” of Missguided clothes to the Island, with the outfits the contestants wear featuring on the Love Island app, alongside an option to purchase.
The only fruit that contains significant amounts of healthy monounsaturated fat (MUFA) is also known as Alligator, Pear or Butter Fruit or versatile Avocado.
Avocados are a nutrient-rich food that contains over 20 vitamins and minerals.
Moderate intake of unsaturated fatty acids can also help with appetite control and weight loss.
A serving of avocado provides about 10 percent of the recommended daily dose of folic acid.
Metabolic syndrome includes conditions such as high blood pressure, high blood sugar, abnormal cholesterol levels and excess body fat, all of which work together to increase the risk of heart disease, stroke and diabetes.
There are many other health benefits that prove that avocado is the perfect food for weight loss.Enjoying and buying organic avocados with meals can help your body absorb more antioxidants than other healthy foods.
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