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Elements You Might Be Missing In Your SEO

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Johny Lamber

Have you started to dive into SEO? Are you learning about all the intricate aspects it takes to rank your company's website? SEO is a fundamental part of building your brand and gaining better visibility. Optimization has been around since the dawn of the internet and continues to dominate digital marketing services. But, when attempting your own SEO, you may realize that it's more difficult than you originally anticipated. In fact, there are tons of small elements that need to happen in order to effectively rank your website. Let's take a look at some of the things you should be looking for when it comes to implementing SEO or hiring a professional for services.

 

Forgetting Your URLs

 

Something you might want to look for is the URLs and how they're labeled. This gives you the opportunity to insert keywords and better rank pages. For example, if you're a plumber, you may want to have URLs that are structured according to your services. This would include your homepage, for the backslash services, then the service. Forgetting to put keywords in your URLs is a missed opportunity.

 

Not Building Links 

 

Link building is a critical part of the SEO program. The reason being is you need to gain domain authority. This is what tells search engines that people like your site and find it useful. The more traffic you incur, the more weight you have with sites like Google. 

 

High-Quality Content

 

If there is one thing this article should ram home is that high-quality content is extremely important. It is being preached by just about everyone in the SEO world, and for a good reason. People don’t like poor content. We, in fact, hate it. Most people don’t want to spend hours trying to get the point of what you are trying to say. They also don’t want to work overly hard to decipher a cryptic message you’re trying to convey in order to sound more intelligent. Just stop. It’s not helping you or your business. Hard to read; poor content is a huge mistake and one that should be avoided.

In situations where you don’t have high-quality content, you’ll notice that people leave your website—quickly. This is because you aren’t engaging them and not keeping them engaged. Choose a Duluth SEO company that brings the quality when it comes time to create content. This doesn’t matter if it’s on the website or if it’s on a blog post hosted by someone else’s site for building links.

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Johny Lamber
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