Instagram is a very popular social media platform which serves as a powerful marketing tool for business. An individual can create a business account in Instagram by creating a personal account and converting it.Using high quality photos,responding to comments and using hashtags wisely are crucial elements of Instagram success strategy.A typical business organization can promote product, boost brand and increase sales on Instagram.There is no scarcity of potential marketing tools on Instagram and it is important to share content which is a visual feast to the eyes since it is a photo sharing social media platform.