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Global Organic Personal Care Products Market Survey

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Global Organic Personal Care Products Market Survey

Despite being around for many decades, organic personal care products have only recently gained considerable impetus. This is because of the growing concerns about the government and increasing end-user awareness of product safety. 

This market includes a wide range of products for the protection of skin, hair, and oral health, along with cosmetics, body sprays, oils, perfumes, and hygiene products among many others. Technological advancements aimed at the innovation of cost-effective products by companies such as Aveda Corporation, The Body Shop, Estée Lauder, and Amway, are expected to remain key drivers for market growth over the forecast period. Vendors in this industry usually target the brand conscious, brand loyal, and perfectionists. These novelty product users are more likely to choose organic and natural products over synthetic ones.

The recent trends in the organic personal care market can be understood by analyzing the types of cosmetic users and their behaviors. By product type, the skincare products segment dominates the global personal care products market.

The skin-care products market comprises facial care and body care products.  Skin sensitivity and awareness about the harmful effects of synthetic ingredients in other products are major factors contributing to the growth of the industry. Moreover, now that people are willing to put health before wealth, the restraint of organic products being more expensive than synthetic products is avoided. This high cost of organic products can be attributed to Low availability of resources, increase in time taken for its manufacture, and the cost of packaging the materials. The organic products market is a niche market, so a high cost of operation is required for the field. Considering the rapid expected growth, however, it is expected to become an established sector, thus making the costs more competitive and low. 

 

Asia- Pacific holds great potential in the organic personal care products market. This region is expected to see the fastest growth during the forecast of 2020-2025. This expectation can be attributed to an aging population along with increasing disposable income, with a rising number of women in the workforce.

Market Drivers:

  • Increasing awareness of health among consumers is expected to drive growth.

  • Green consciousness will  boost the market growth

  • Increased accessibility of the products may fuel the market in the forecast period.

Market Restraints:

  • The high cost of organic personal care products and their short shelf life is expected to restrain the market growth. 

  • Pseudo-products may limit the growth in the forecast period of 2020-2025.

Competitive Analysis:

The global organic personal care products market is highly fragmented and the major players have used various strategies like new product launches, expansions, agreements, partnerships, joint ventures, acquisitions, etc to increase their footprint in this market. The key players are seen in Asia-Pacific, Europe, North America, South America, Middle East, and Africa.

Key Market Competitors:

Few of the major competitors currently working in the global organic personal care products market are Aveda Corp., The Body Shop International Limited, Burt’s Bees, Hain Celestial, Yves Rocher, Amway, Bareminerals, Arbonne International LLC, L’Oréal, Korres S.A., Shiseido Co. Ltd., The Clorox Company, Beiersdorf AG, Bio Veda Action Research Co., Oriflame Cosmetics AG, etc among others.

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