Google Search Console is a necessity for anyone with a website. It is pretty significant in streamlining your SEO ranking that even Google offers the service for free. You don’t have to pay anything. Whether you’re a blogger, an SEO specialist, or a marketer, you want to monitor your web performance using Google Console. That helps you confirm your crawl site is visible, fix indexing problems, receive alerts, and view your search traffic.
Google Console consists of several features which allow you to maintain, monitor, and troubleshoot your site performance on Google Search results. Although Google frequently adds and removes features from its Search Console, here are the six best features.
Search analytics
Google Console’s search analytics report gives you an overview of your website's performance on Google search results. Reviewing your search analytics report allows you to get a clear picture of your user interaction. You gain insight into what works and what doesn't. If you click on ‘Search Traffic’ under the menu bar, you will find ‘Search Analytics.’
Search Console provides an array of data options to help you understand your search traffic and website performance. You can even filter your data according to country, gender, or device.
However, you can also use an independent SEO agency, such as SEOTuners, to track and enhance your search analytics. It helps that the agency offers affordable SEO packages. These agencies will narrow down your Clicks, Impressions, site visits, etc.
Sitemaps
Sitemap submission is essential if you want to generate organic traffic to your site. After the Google crawler receives your sitemap, it indexes your website faster, which in turn ranks your site. Google updated its sitemap report in 2019, allowing you to submit your sitemap through 'Search Console'.
Moreover, you can test your sitemap for errors before submitting it. The sitemap report also allows you to view and report any crawl errors.
URL inspection tool
Securing your website is essential to avoid data loss. The prominent URL inspection tool allows you to monitor and review the URLs on your website. The security feature can detect sites undergoing crawl errors, indexing problems, or any other difficulties that may slow down your performance.
The best part is that the feature will provide a technical analysis of the page, allowing you to fix the issues immediately.
Index coverage
Indexing is vital in SEO. The Google crawler visits your page through the sitemap URL to determine the essence of your page. After analyzing your content, Google will index your site to make it visible to viewers. So if you want to determine if Google indexed your page or not, click on ‘Index Coverage’ and review the report. If you’re not indexed, you can troubleshoot and resolve the problem.
User management
The user management feature allows you to control anyone who visits your site. You can add or remove users, configure settings, use and view all your data. During the Google Console revamp in 2019, Google moved the user interface to the ‘Settings’ section under the ‘Search Console.’
All these features are pivotal in enhancing your SEO search engine performance. You can track performance, give access to users, and implement proper keyword use. As mentioned earlier, SEOTuners also uses all these features on your website to ensure you achieve a successful market presence. Check out their website for more information on Google Console features and how to implement them.
