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Tips for Selling to Canadian School Systems

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evan wilson
Tips for Selling to Canadian School Systems

Selling to the school market is just a bit different than selling in any other market. This is true because of a variety of factors. Firstly, the academic year that schools are structured by will not generally mesh exactly with the structuring of the year in more traditional business sectors. There are also different sets of rules and cultures around buying and upgrading tools and technology in schools. There a variety of people who will need to sign off on each decision, and there can be what seems to be very complex systems put in place to decide what will be worth the investment, and what will not be. However, the school industry does not need to be as opaque as it sometimes seems. Here are a few tips to help you to reach out to your school database in a way that understands the culture and systems of the educational market.

 

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evan wilson
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