B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change. Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets.
KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal. Some online B2B marketing KPIs include website traffic, landing page testing, and conversion rate, to name a few. These measures can help businesses in making data-driven decisions and boost performance.
Why B2B Marketing KPIs Matter?
Tracking B2B marketing KPIs is key to thrive in any business, especially in today’s competitive world. Here are some noteworthy statistics: 74% of companies didn’t measure their digital marketing metrics. They were the same portion of companies that couldn’t exceed their revenue goals.
