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What Is a Microsite and Why You Should Have One?

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Fiona O'Russel
What Is a Microsite and Why You Should Have One?

Simply, microsite definition is “small sites with one or two web pages.” It is the top priority of any customer-centric business, as it offers an effective representation of your business. The primary landing page of the microsite might have its domain name or subdomain.

This single or set of pages are designed to serve as a distinct entity inside an existing website. They may also be used as a complement for an offline activity like an event or exhibition. 

Throughout the years, microsites have evolved from their reduced image of uncertain usability into strong tools for marketing opportunities.

Modern microsites include not just aesthetic and innovative representations of your products/services. They also contain valuable information and intriguing content. It makes content much simpler for the visitors to digest than that found on other forms of websites.

In this article, we’re going to focus on microsite definition, significance, and some examples of these types of websites.

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Fiona O'Russel
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